By Paul Pannone
According to hard facts based on consumer recognition, demand and social media relevance for Michael Kors tuxedos holds the top spot in the category, sans a viable challenger or even a distant second. According to Google, interest in Kors shows the brand soaring to new heights, as all other tuxedo brands scrape along the bottom of consumer searches and overall interest.
But the way the tuxedo trade has operated for decades is never short for drama or political bravado, as booze at the bar and old war story attempts to suppress the facts begin in earnest, as the business convenes at trade shows in the coming weeks.
How many drinks at the bar will it take to drown out these facts?
In its second season, the Michael Kors brand for tuxedos is expected to grow even further in the men’s formal wear category. Deliveries and performance reported by retailers gave high marks to the company behind the Kors brand. FLOW formal wear , a.k.a tuxedos.com, has built a solid base of social media followers dating back several years, leveraging celebrity endorsements and the power of digital marketing. However FLOW did not leave out essential forms of advertising in what is still a very traditional business.
Brian Weintraub of FLOW explains;
“Weddings are still a very integral part of the tuxedo business and we wanted to devote a percentage of our budget to make sure we’re representing our brands, while showing our commitment to the industry,” he told eWedNewz.
Weintraub, a traditionalist at heart, was honored earlier this year by the charitable organization, Heroes in Transition at a gala event in New York City. Weintraub continues to move the company forward, updating to new standards and what today’s consumers want. But Weintraub’s guide remains rooted in tradition and standards of American pride and dedication to family, friends and loyalty to an industry that’s been decimated since 2000.
In an eWedNewz exclusive this is the first of a series of new 2015 ad shots that will appear to hundreds of thousands of Social media fans and followers weekly on the internet, print and promoted campaigns;
eWednewz will be here covering the details and exclusive, insider information on competitors and reported upstarts in the formal wear business.
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