eWedNewz by Paul Pannone

By Paul Pannone

After years of neglect and decline the men’s formal wear business is getting a boost from Celebrity star power and a return to servicing all-size operators. An agreement between tuxedo manufacturer Zelante and Celebrity wedding personality, David Tutera, will be bringing a highly visible, complete line of men’s formal wear and accessories to market in 2014. Zelante, guided by tuxedo veteran, Dominic Yacovella, brings decades of tuxedo product knowledge to the arrangement. Zelante, coupled with Tutera’s celebrity power and Mon Cheri’s marketing ability signals better days ahead for the formal wear business.

“We want to bring the best possible product to every size specialist, giving them the opportunity to offer consumers recognizable, quality and value,” says Yacovella.

Shirts are already being shipped from the company’s Atlanta warehouse. Tuxedos are being manufactured and will be available for fall and Spring 2015.

“We just completed this deal with Mr. Tutera and Mon Cheri and we’re very excited about being able to tie in with their marketing; offering tuxedos to go along with the successful David Tutera dresses ,” says Zelante owner, Sam Kim.

Available now from Zelante:
¼” pleated, wing and down collar, poly cotton shirts in white only
Non pleated, down collar, microfiber shirts in white, ivory, and black
All shirts are available in slim fit and regular fit

In August: 4 Retail Shirt Styles
½” Pleated, wing and down collar, 100% cotton shirt, white
Non- pleated, wing and down collar, 100% cotton shirts, white

Plans to match David Tutera tuxedos with his gown designs is nothing short of masterful. Steve Lang, owner of Mon Cheri told eWedNewz,

“We are so pleased to join forces in this venture. David Tutera the brand and David Tutera the personality are both dynamic forces.  Combining this power  with Mon Cheri, Sam Kim and Dominic Yacovella is sure to create a new industry standard for design and service,” according to Lang

Until David Tutera appeared on the cover of Bridal Guide in 2012 it was roughly 20 years since a man was featured on the magazine’s cover.  The last a male was a groom was the winner of Bridal Guide’s Bride of the Year contest nearly two decades ago.

David Tutera’s growing significance and brand recognition in the wedding business is not luck but rather a carefully crafted and orchestrated progression of career moves and alignments.

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle. He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining.

Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business. Today, David Tutera presides over an award-winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Awarded by Life & Style magazine as the “Best Celebrity Wedding Planner,” the David Tutera name has awareness in tens of millions of households and has been featured in hundreds of media outlets. David serves as a lifestyle expert, helping women create that special moment and special look. He is the Host of “David Tutera Unveiled” on WE tv (formerly My Fair Wedding), which airs both in the United States and abroad and is the author of seven popular books.

What does this mean for the average formal wear specialist and wedding business owner who aligns with Tutera’s success, Zelante’s product creation and Mon Cheri’s marketing?

“I can answer that one. It’s why we decided to align with David, Steve and the Mon Cheri team: dedication, commitment and knowing how to succeed in a very emotional business.  Sure, big-box orders are great. But there are a set number of those on the market and stiff competition to service them. When a business is built entirely on a half-dozen accounts, you’re really beholden to them and tend to neglect the smaller guys. That’s not what we’re about. There are hundreds, if not thousands of medium/smaller accounts who we’re going to be servicing. Our focus and appreciation will be to each and every one of our accounts, no matter how big or small they are,” according to Zelante’s Dominic Yacovella.

Look for updates and announcements in all Social Network outlets.

To find out more about David Tutera Tuxedos  call 561-784-2931

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