By Paul Pannone
Steve Lang and the ABPIA made top newZ this week winning damages and injunctive relief against the owners of nearly 1,100 websites, mostly in China. Lang’s critics fell silent after the latest triumph in the ongoing war on piracy of deigns, styles and intellectual property of American companies. Oddly, the same critics, detractors who are competitors of Lang’s Mon Cheri will benefit from the win.
The tuxedos business– specifically little mom and pop independents– got a boost from an announcement bringing famed wedding celebrity David Tutera’s brand to the men’s side of formal nuptial and Black Tie events. A new company called Zelante comes out of nowhere to rival some of the biggest newZ in the stagnant men’s formal wear category. The charge is led by long-time tuxedo industry personality, Dominic Yacovella, who was reported dead . Wishful thinking on the part of competitors who understand, Yacovella’s reputation with smaller independent stores will immediately garner attention (and sales). Yacovella’s experience in the men’s formal wear category coupled with marketing innovation of Mon Cheri wedding dresses and the star power of Tutera is expected to be a major win for smaller operators who’ve been overlooked for over a decade.
Made In America rates highly among eWedNewZ followers who say they’d pay a bit more for products made here rather than over seas. This newZ source is following stories that could bring back some American-made products and fashion innovation as a pushback against the failing exodus of off-shore manufacturing that has cost Americans millions of jobs.
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