Michael Kors is a rapidly growing global luxury lifestyle brand led by a world-class management team and a renowned, award-winning designer. Since launching his namesake brand over 30 years ago, Michael Kors has featured distinctive designs, materials and craftsmanship with a jet-set aesthetic that combines stylish elegance and a sporty attitude. Mr. Kors’ vision has taken our Company from its beginnings as an American luxury sportswear house to a global accessories, footwear and apparel company with a presence in over 95 countries.
Since FLOW Formal Wear signed the Kors brand for tuxedos in August, 2013, the men’s formal wear category immediately filled a gap that grew wider for over a decade of neglect. From fit to fabric including the Kors name into the languishing tuxedo business instantly updated and improved goods and services to male consumers, encouraging them to use updated styles for their events. No longer were they asked to step into their father’s scratchy feeling tuxedo and look like they came from another era.
The Passion gray tuxedo by Michael Kors in just the right color became an instant success in its first season with good distribution all over the United States.
Updated styles, slimmer silhouettes and a slightly more aggressive marketing approach under the Michael Kors label has propelled the brand to the top of the men’s formal wear category, leaving competitors to literally hide beneath the skirt of dress companies and event planners who aren’t as familiar with the nuances of the men’s formal wear category
For Spring 2015, black is still the main choice for men’s tuxedos. But we’ve seen a significant uptick in specific hues of gray and blue that add elegance, style and uniqueness to any occasion. Tasteful lapel treatments that do not go overboard have also been well-accepted by customers who still favor understated styling but will not accept boring, traditional designs.
FLOW Formals, marketed as tuxedos.com online, reports good sale and distribution of the following styles under their Michael Kors brand in all areas of the country:
DESIRE – BLACK 2 BUTTON NOTCH
OBSESSION – BLACK 2 BUTTON NOTCH FRAMED LAPEL
PASSION – GRAY 2 BUTTON NOTCH
AFFECTION – GRAY 2 BUTTON NOTCH FRAMED LAPEL
FANTASY – MIDNIGHT 2 BUTTON NOTCH FRAMED LAPEL
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