Interest and Demand in Michael Kors tuxedos outpaces competition

By Paul Pannone

According to hard facts based on consumer recognition, demand and social media relevance for Michael Kors tuxedos holds the top spot in the category, sans a viable challenger or even a distant second. According to Google, interest in Kors shows the brand soaring to new heights, as all other tuxedo brands scrape along the bottom of consumer searches and overall interest.

But the way the tuxedo trade has operated for decades is never short for drama or political bravado, as booze at the bar and old war story attempts to suppress the facts begin in earnest, as the business convenes at trade shows in the coming weeks.

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How many drinks at the bar will it take to drown out these facts?

In its second season, the Michael Kors brand for tuxedos is expected to grow even further in the men’s formal wear category. Deliveries and performance reported by retailers gave high marks to the company behind the Kors brand. FLOW formal wear , a.k.a tuxedos.com, has built a solid base of social media followers dating back several years, leveraging celebrity endorsements and the power of digital marketing. However FLOW did not leave out essential forms of advertising in what is still a very  traditional business.

Brian Weintraub of FLOW explains;

“Weddings are still a very integral part of the tuxedo business and we wanted to devote a percentage of our budget to make sure we’re representing our brands, while showing our commitment to the industry,” he told eWedNewz.

Weintraub, a traditionalist at heart,  was honored earlier this year by the charitable organization, Heroes in Transition at a gala event in New York City. Weintraub continues to move the company forward, updating to new standards and what today’s consumers want. But Weintraub’s guide remains rooted in tradition and standards of American pride and dedication to family, friends and loyalty to an industry that’s been decimated since 2000.

In an eWedNewz exclusive this is the first of a series of new 2015 ad shots that will appear to hundreds of thousands of Social media fans and followers weekly on the internet, print and promoted campaigns;

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eWednewz will be here covering the details and exclusive, insider information on competitors and reported upstarts in the formal wear business.

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2014

Business stalls in the Wedding Industry | POLL: Will weddings Return after next election?

By Paul Pannone

A growing number of reports say the wedding business is negatively affected by the sluggish economy and a host of other changes in the wedding business dating back to the economic collapse in 2008. The job market recovery shows a topical rebound but deeper digging shows job creation and return to where we started is hardly a triumph, as population numbers increase and the creation or jobs that pay less are not real cause for celebration.

“Getting back to square one isn’t much to celebrate, however. There are more than 6 million more working-age Americans today than when the recession began. Adjusting for population growth, we’re still millions of jobs short of where we were 6½ years ago — and have seen hardly any jobs recovery” according to Ben Casselman,  chief economics writer at Five Thirty.

Discussions by senior members of the Wedding Water Cooler Group agree there is a major slowdown in deals and decisions within the wedding business. Deals that used to close in thirty days now take months, revisiting the same topics and details endlessly, with no guarantee they’ll ever be completed.

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Studies, discussions and information shows the uncertainty of today’s economic landscape is at the heart of why a once robust wedding business is suffering.

Discussion comments include, “General business is difficult to close even under normal circumstances. I’ve been sitting on a deal for six months.  They’ve agreed to buy but haven’t yet signed a contract.  I’ve learned the hard way that it means nothing without a signed contract from these big guys. A $250,000 deal isn’t big for them but it’s huge for us,” said one member.

Others in travel say it’s becoming increasingly difficult to get a commitment without several meetings and endless follow-up. Retailers point fingers at manufacturers who are not coming up with innovating styles or products that connect with consumers.

In some pockets of the market improvements are shown in more educated segments. A census study by PEW earlier this year showed an increase in marriages among more educated couples leading members of the Wedding Water Cooler group to conclude better education leads to better jobs and more stability, creating an environment where traditional values become attainable.

But when asked what they feel the true underlying reasons are for the majority of troubles most say it’s the current lack of trust and confidence in the current administration’s ability to gather enough support to lift the country out of the malaise and restore confidence growth in the necessary way for a meaningful, long-term recovery for the entire wedding industry

Members of the Water Cooler say the real issue that matters is how confident couples are in getting married. Reports that say the rest of 2014 is not good add little hope to business decisions that would improve confidence, as a rule, not pocket exceptions.

 

 

 

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2014

Efforts by Steve Lang secures restraining orders backed by US Senate legislative members

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Effective use of Social Media helps top original projections in the Bahamas

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By Paul Pannone Following the flawless execution of the  16 Weddings, 16 Islands, One Priceless Wedding promotion proves the effectiveness of proper planning and the use of Social Media marketing to today's consumer. The campaign not only met the … [Continue reading]

Michael Kors looks to bigger second year tuxedo success

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By Paul Pannone Michael Kors tuxedos approach the first anniversary in the men's formal wear category with plans to accelerate growth, building on a successful first season of design and distribution. Led by the use of softer fabrics and updated … [Continue reading]

PRESS RELEASE: Bridal Show Producers International Names Bill Heaton of Great Bridal Expo® Managing Director

FOR IMMEDIATE RELEASE: Bridal Show Producers International Names Bill Heaton of Great Bridal Expo® Managing Director Fort Lauderdale, Florida – May 5, 2014 – Bill Heaton, CEO and founder of Great Bridal Expo® was named Managing Director of … [Continue reading]

Heroes in Transition Support U.S Military in Annual Gala; President of FLOW honored

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By Paul Pannone The charitable organization, Heroes in Transition, will be hosting their fourth annual gala in New York to recognize the support and charitable contributions given by members and supporters. On  Friday May 9, 2014 at The Mandarin … [Continue reading]

Steve Lang continues Relentless Response Against Anti-American Activity

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By Paul Pannone Dominating national news and headlines are stories about how America is under attack by foreign sources who've managed to infiltrate our system and take advantage of America's  benevolence.  Trade agreements that have been … [Continue reading]

Alfred Angelo Restructures

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  By Paul Pannone eWednewZ has obtained an internal correspondence to Executive and Managing Members of the Alfred Angelo organization. The letter by CEO Vincent Piccone relinquished day-to-day management to Paul Quentel. Quentel joined … [Continue reading]

PRESS RELEASE: U.S. Apparel Companies Seize Chinese Counterfeit Websites and Freeze Assets During Busy Prom and Bridal Season

Trenton, N.J. March 12, 2014/PRNewswire/ -- American Bridal and Prom companies have scored a major victory in their legal battle against counterfeiters with a federal court order shutting down nearly 1,100 Chinese websites selling knockoff dresses … [Continue reading]