By Paul Pannone
eWedNewz launched in May bringing informative, edgy and sometimes provocative information, updating the format to include multiple data sources and a wider array of opinions.
Supporting the lauch are wedding experts that converge via a discussion group conceived by Christine Boulton called the Wedding Water Cooler. Boulton is a part of the shift to broader information citing the need to offer all views of what’s happening in the world. “The old format was good but this one gives readers a broader perspective and different data; that results in a more complete picture,” feels Boulton.
Boulton built the eWedNewz platform and remains technical advisor while continuing her analytical views about the wedding business. Joining Boulton is a growing list of wedding experts including Jacqueline Johnson, Samantha Goldberg, Andy Ebon, Jim Duhe, Bill Heaton and many others.
“I look forward to getting to know all of this eclectic group much better as we move forward together in ‘weddingdom’ so please feel free to say hello, or at least, know that I look forward to sharing my couple dozen years experience in this wonderful space and hearing new ideas, and some rants from this august body. As it is new ideas, and re-sculpting of old, that will determine the success of this forward-looking ‘think tank’ of folks seeking continued success in our ever-changing market place,” commented Heaton in his opening introduction.
Heaton joins fellow BSPI member, Andy Ebon, on the conservative views. Balancing the discussions is Celebrity Wedding Planner, Samantha Goldberg. Goldberg summed up her benevolence towards peers in the wedding business saying, “I think those who have not done well are not bad people. I think they are not informed or possibly trained on how we work as an industry with so many awesome dynamics.I look forward to sharing ideas and teach what I have discovered and watch them grow. That’s way cool!”
Sans the shackles of narrow-minded thinking industry members, eWedNewz sets out to shine the light on the great, good and not so good of a troubled business that’s lost its way. As always we welcome your views whether we agree with them or not. Regardless, we’re listening and defend your right to express yourself freely. Please be guide by the only rule we have; there are no rules. Oh, yes– and don’t take any shit from anyone.
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