By Paul Pannone
The wedding business continues to evolve, expecting to reward talent that is able to rise above the mundane motions of punching a clock, appearing to look busy and collect a paycheck at the end of the week. More owners are shedding overhead and hiring specific talent, be it designers, marketers, advertisers and specific functions that will devote their time and effort to their needs.
eWedNewz is following cases where hired talent to complete specific functions without staffing and keeping people employed during down time. Few business owners are willing to admit the move but none will say it’s not the right action to take.
“I love what I am doing and finally feel like I am using my creative talents to the fullest,” says Philip Cornier. Since leaving Bridal Guide after ten years and a stint with Fashionable Bride, Cornier is leveraging relationships he’s made in his career in the bridal business. “With my 12 years in the industry I honestly can say I am so proud of my work on this shoot and I genuinely feel that the brides are going to love it,” says Cornier.
Cornier is spearheading a move to get several lines launched that includes the creative direction, building websites and portraying style and elegance that includes men’s formal wear. “We’ve worked with other products before but the new styles and fit of the FLOW products. In all we’re doing we want to exude that flair for elegance and taste level. The designs of the dresses are unique and we need to capture the look in different settings. We somehow have to find a way to get the theme and all the components that go into a campaign to work with one another,” according to Cornier.
Cornier told eWedNewz he feels like his clients are putting their full trust in him to guide the entire project. “I will be giving Bridal Guide magazine and Martha Stewart exclusive advertising in upcoming issues,” explaining how important effective placement of company resources are. “I love working with people who share my insight. Paul Levitt has been in the industry for over 20 years and is one of the largest headpiece manufactures in bridal. He decided that he wanted to also launch a bridal line this year; become part of planning her wedding and choosing the dress of her dreams. Paul knows that times have changed and is willing to accept the changes instead of resisting the inevitable.”
Cornier would not reveal specifics but did say he is booked solid with projects and new inquiries are arriving all the time. “I only want to align with companies that understand how significant image has become, while connecting with consumers. Some companies are still stuck in the past and think they can just throw together a line of dressed, update a website and be successful. Those days are long over. Mediocrity is meaningless; segments of the market that doesn’t care—well, you are covering it and we’re all seeing it. When companies like Costco start selling wedding dresses, it makes what we do shine that much brighter,” says Cornier.
Phillip Cornier Fashion Consultant/Stylist
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