By Paul Pannone
According to recent studies grooms deciding to buy their wedding outfit are looking for quality, not discounts. The news opens a new market for retail sales for men’s formal wear and men’s stores. But ongoing discussions say product specific opportunity exists for bridal stores that are able to see the bride– still considered the main decision-maker– early in the planning process.
Discussions with bridal store owners that would gain direct access to better branded products by Calvin Klein, Ralph Lauren and Joseph Abboud say the news is exciting and represents a new revenue stream for their stores. Several dress shops in strategic locations are under consideration to make certain they qualify to uphold the stringent standards of these world-class brands.
“Just access to those names alone makes sense to support the program,” said Nancy Ghusein of Eva’s Bridal in Chicago. Ghusein and other owners say they are waiting for samples to arrive to get feedback from brides. Brides are still considered the primary decision makers and have influence on the groom’s choice of wedding apparel.
“Samples are being shipped and will be available in June; stock will be ready to ship by July,” according to Noel Feldman of FLOW formal. Updates and questions are available on the company’s Face Book Fan Page.
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