By Paul Pannone
Growing interest in grooms taking an active part in wedding planning opens the door for wedding planners to discuss the often neglected (male) market and what appeals to them. Because couples pay for most of the wedding, the groom’s vested interest in money allocation becomes a primary reason they’re paying closer attention.
According to Sophisticated Groom Groom’s interest and involvement is at an all-time high; growing financial commitment creates active grooms. Discussions with Kevin Powell of Sophisticated Groom told eWedNewz, “They’re no longer just showing up, they are getting involved.” In the publication’s marketing materials they base their finding on information from sources that include the Association of Bridal Consultants, Bridal Guide, Fairchild Bridal Group “American Bridal Report”, Fairchild Bridal Group “American Weddings” Survey 2005, National Center for Health Statistics, US Census Bureau, The Knot, The Association for Wedding Professionals International, Bride’s Millennium Report: Wedding Love & Money, Bride’s magazine, Powell II the People Media, LLC, NPD Market Research and other credible sources.
Planner, Wendy Hartigan, and a rising sources are writing about the growing involvement of grooms welcoming their response. Members of the Wedding Water Cooler say they’re taking a proactive stance to take full advantage of the trend by creating interesting programs designed just for grooms.
Diane Freeland of Events of Sophistication, a certified wedding planner, got her start in event planning more than 20 years ago as an administrative assistant at the Greater Baltimore Committee (GBC), an organization that plays an integral role developing Baltimore City’s business community. Today, Freeland is busy networking with others to service niche markets and was recently smitten by the growing groom trend.
This week, Freeland announced,”We are pleased to announce Tuxedo House and Crowne Plaza Baltimore North-Hunt Valley as sponsors of “Cigars & Cufflinks” – It’s Your Day Too! – our specially designed event for grooms, future grooms and their male guests. Sorry ladies, this one is just for the fellas.”
Hmmm…. “too”…. Whatever happened to 50-50? Well, it’s a start at least.
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