By Paul Pannone
FLOW Formal Wear, license holders for Ralph Lauren, Calvin Klein and Joseph Abboud tuxedos, wasted no time in getting a jump on the 2012 season, upgrading designs, manufacturing and technology. The commitment made late last year by owner, Jeff Weintraub, continue to take shape just as the 2011 peak season comes to a close in the next few weeks. Weintraub returned from a trip to his production facilities in China to report 2012 is the year when all the company systems will rev up and become a well-oiled machine.
“The changes in China over the past few seasons have made it difficult in all aspects of manufacturing and we had to wait until we saw some issues stabilizing. Now that we see it happening, we can adjust our business to give even greater service to our valued customers,” according to Weintraub.
Jeff Weintraub follows through with commitments made last year, upgrading all facets of his apparel-making business in time for the 2012 season.
A new generation of family members ushers in advance technology never seen in the traditional tuxedo business. Ongoing progress at a meeting with web developers today asked them to think outside the limitations of a black tuxedo and entice today’s tech savvy consumers.
The changes come at a time when the tuxedo business faces challenges of a new demographic that doesn’t want to wear what their fathers did. Fit, style and new fabrications developed by the Weintraub Organization’s tailored suit division translate into the formal wear division, giving consumers what they demand. “Young men today that know how to dress do not want to give up the softness and fit ease they’re used to in their professional attire and get married in some stiff, boxy jacket. That’s why we’re moving towards getting the information out to the public; we’ve always had the product,” according to Weintraub.
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