FLOW FORMAL SIGNS THE SITUATION FROM JERSEY SHORE TV SHOW
It’s DTF for a new generation of tuxedo users – Down To Formal
July 26, 2011
FLOW Formal Alliance, the premier manufacturer of tuxedos and accessories, announces the signing of Michael Sorrentino, “The Situation”, fashion icon and star of the hit MTV reality show Jersey Shore.
“Our goal is to attract young consumers to a classic product designed specifically to appeal to the changes that have occurred in their attitude towards dressing up. We could not think of a better way to connect with today’s consumer and identify with what they expect from their formal wear experience. Our new relationship with the Situation introduces formal wear to a broader spectrum of consumers,” says Brian Weintraub of FLOW.
The move is consistent with FLOW’s aggressive commitment to appeal to a younger generation of formal wear users that do not want to wear their father’s tuxedo. Changes in today’s consumer attitude demand products with greater value and diversity. A line of tuxedo products under the “Situation” label styled with a new generation of fashion-conscious consumers in mind will be launched in Las Vegas in August.
The Situation has appeared on many television and radio programs and remains active in private and charitable events.
FLOW is the premier men’s formal wear manufacturer and license holder for Ralph Lauren, Calvin Klein and Joseph Abboud tuxedos and accessories.
For press information contact: Brian Weintraub firstname.lastname@example.org 1-800-366-4300
To find out how you can carry FLOW products in your stores including the new Situation line
Contact Silvana at 1-800 366-4300 email@example.com