The Situation and FLOW Deal Makes National News

By Paul Pannone

The announcement about the “Situation” and FLOW Formal went viral this week when the “Sitch” himself talked about the deal on his Face Book page. Sorrentino finds formal wear exciting, fresh and new leaving behind the stuffiness of the past. In an eWedNewz exclusive, the Situation said:

 “I’m so excited to have my line of trendy formal wear called “The Situation“. It’s great to be working with a great company like FLOW”

TMZ – today’s version of news that morphs current events and entertainment – picked up the story, giving tuxedos national exposure; exactly the demographic that would wear Situation tuxedos.

“This is what we hoped for; getting tuxedos in front of a new generation and thinking beyond the confines of what opinions feel it (tuxedos) should be,” according to Brian Weintraub of FLOW.

Picking up on the viral feed are fans of the FLOW, the Situation, Jersey Shore, tuxedos, etc., that raises awareness for the product. Blogger Heather Sconza understands the strategy behind the move writing:

“FLOW Formal Alliance, who is a license holder for other lines such as Calvin Klein and Ralph Lauren, is looking to keep things fresh and young. Not only have they recognized Sitch’s face, but they have signed it (and his body) to their line.”

 

 Coverage in all news feeds makes the 2012 launch of the Situation line of tuxedos the biggest since the 2004 release of Ecko tuxedos. The difference is the Situation merchandise will rent in stores because of its clean design, simple elegance and affordable pricing.

 

 

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2011

Trackbacks

  1. […] opening the door for the main focus of the arrangement; the product. Since TMZ picked up on the eWedNewz release, mention of tuxedos on blogs, television shows and newspapers captures the attention of the […]

  2. […] Formal announced a situation deal with Jersey Shore TV personality, the Situation. Overnight news sources of every size picked up on the story putting tuxedos in front of millions of combined internet […]

  3. […] decision by Abercrombie & Fitch to disassociate themselves from the Situation, the cast of Jersey Shore and related stories were of the most interest to readers. Similar […]

  4. […] Sitch Sorrentino created buzz in all media sources when the news was released that he would be a spokesperson for FLOW. Major news sources picked up on the story and are watching “the situation” closely, waiting for updates and progress. […]

  5. […] Since making national news  the Situation continues to promote tuxedos, revitalizing the tired look that has fallen out of favor with younger users. Since the Situation’s deal with FLOW Formal, his interest in tuxedos continues to grow. The television reality star is seen wearing his line everywhere, increasing exposure and the possible use of the garments beyond the few lifetime events that limited how tuxedos could be used. […]

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