By Paul Pannone
Mike the “Situation” Sorrentino made a scheduled appearance at the FLOW Formal booth this week. FLOW signed the TV star from the popular MTV show, Jersey Shore, to attract a new generation of casual culture fans and show them how to dress properly for special occasions.
The tuxedo business finds itself in a deteriorated state after a decade of decline. Lack of leadership by tuxedo trade organizations, failure of manufacturers and retailers could finally be turning around, now that the strongest entities take their rightful role.
It’s going to take a concerted effort between manufacturers, wholesalers and retailers to make things right again in a business that’s gone so wrong for so long. In addition it will take major funding and star power to reach the difficult market that want to take things easy, have fun and not feel like they’re wearing their father’s tuxedo.
“Mr. Sorrentino (Sitch) gets us that. He brings a huge following that we want to reach,” said Brian Weintraub of FLOW. Since February, Weintraub and the entire FLOW team worked tirelessly to introduce the Situation to the tuxedo business and connect them to an updated world. This was the week it finally happened.
Sitch Sorrentino created buzz in all media sources when the news was released that he would be a spokesperson for FLOW. Major news sources picked up on the story and are watching “the situation” closely, waiting for updates and progress.
eWedNewz spent the week with the actual clothing line that doubles in club wear and for formal occasions, giving retailers sales opportunity beyond specific event wear. The Situation line includes seven products, including the Avalon, the hottest coat in the collection. Originally there were six but because of interest, a white version of the Avalon was already added. The best news about the Situation line is the price; affordable. For about the cost of a no-name, or worse– a fictitious name with no marketing or advertising to drive demand– qualified retailers can buy into the situation line with built in, growing buzz.
Customer Service manager for FLOW, Silvana Mastriola, checks out the situation and finds a tuxedo business ready to give consumers what they want.
“We know what our customers need and what their customers want; we answered the call. Finally there is excitement in our industry again,” according to Silvana Mastriola, customer service manager at FLOW.
Silvana is one of the hardest working people in the formal wear business and sought after by accounts she calls friends. On any given day Silvana answers hundreds of calls, emails and is always going out of her way to make sure customers are totally happy. Silvana told eWNz she’s excited about the new situation product line and the buzz it is creating.
The Situation created such buzz in Las Vegas even FLOW’s competition’s model made her way into the booth to strike a pose with Sitch. We hope she doesn’t get fired.
Eric and Brian Weintraub, responsible for bringing life, excitement and an opportunity to revitalize a dead business, take a moment to pose with the new “situation” for tuxedos.
Aye, oh, ah, eeeeee….ohh, aye…. and sometimes y, aw-rite? Right here ya know? Rock it on Sitch.
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