By Paul Pannone
The Chicago Bridal Market became the central meeting place for everyone and anyone that is attached to the wedding business. Traffic was active all weekend, as hopeful dressmakers try to stay optimistic in a declining formal wedding business.
Traffic at the show was good, especially at major manufacturer booths offering marketing and advertising to create consumer awareness and demand for specific products. Among the most successful is Mon Cheri, armed with a powerhouse line up of fashion designs covering the bulk of price points.
The line is divided and balanced but focuses on value in the following collections:
Mon Cheri Bridals, Destinations by Mon Cheri, Montage by Mon Cheri, Montage Boutique, Ivonne D exclusively for Mon Cheri, Social Occasions by Mon Cheri, Cameron Blake, Capri by Mon Cheri, The James Clifford Collection, Kathy Ireland, sub-segmented into several collections, Tony Bowls, also supported by several sub-segmented collections, Sophia Tolli, also broken into her own collections including bridal and social occasions, Joan Calabrese for Mon Cheri in children’s and the latest; David Tutera.
“They certainly have a lot of lines to support and a full plate,” said wedding analyst, Christine Boulton last week.
Boulton and other wedding experts– including competitors of Mon Cheri– say they’re amazed at how the company manages to grow in the current environment.
James Clifford (Jim Hjelm) designed wedding gowns for the daughters of presidents Lyndon Johnson and Richard Nixon.
The amazing Tony Bowls applauds his fellow Mon Cheri designers. Bowls had one of his dresses on American Idol last season.
David Tutera is the latest addition to the growing Mon Cheri machine that manages to keep a family feel. Tutera’s contract with Faviana was bought over to bring his star power to Mon Cheri.
A very humble Steve Lang remains one of the supporting pillars of the wedding business, creating new lines, styling, innovation and jobs for talented people. Lang’s approach to helping retailers succeed is a sound business move that keeps the growth of Mon Cheri moving forward.
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