By Paul Pannone
The week of September 19th, 2011, was dominated by the sudden closure and despicable acts coming to light by one of the most respected wedding invitation companies, Encore studios. An ongoing eWedNewz investigation is uncovering lies and a deceitful game played with trusting vendors that looked to Encore’s track record of reliability.
But the record came to a sudden halt when brides left in the lurch were told they would not be getting what they paid for.
Kendra Kroll exhibiting her products in Chicago told eWedNewz she feels terrible for brides that are now scrambling to make other arrangements for their wedding invitations.
“They are the real victims in all of this. I am so proud of my fellow members in the Wedding Water Cooler that came to the defense of the brides and are reaching out to their resources to help,” said Kendra Kroll, exhibiting at the Chicago Bridal Market this weekend.
Kroll and others at the market are stunned at the Encore failure and commented on how an ex-employee wanted understanding for his former employer.
“That is just plain wrong and loses sight of future ramifications; how brides will be more cautious than ever to turn over a deposit. For vendors, they should be very wary of whom to work with. Encore was not some fly-by-night organization, they were a market leader,” said Sheryl Davies.
Davies, Kroll and other “Coolies” including Samantha Goldberg and Stacie Francome are helping brides fill orders and doing their best to right the wrong turn taken by Encore.
eWedNewz continues to gather more responses from vendors that allege Encore accepted orders and payments for website programs up until the week of the closure.
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