By Paul Pannone
The release of images taken in a recent photo shoot in New York City over the weekend raises awareness to a new generation of consumers that wouldn’t have considered tuxedos. The collaboration between Mike “the Situation” Sorrentino and FLOW formal continues to inspire newcomers that may have skipped over tuxedos and now encourages them to at least take a look.
Before the images were released wrongful information provided by unknowing sources trashed the entire project without ever seeing what they were talking about. But over the weekend the proliferation of inaccurate information was stymied by formal, elegant yet up-to-date images of the Situation featured in settings with luscious looking ladies.
The images released on the FLOW Face Book fan page were immediately liked by consumers adding comments like “Fresh To Death” and “amazing”. The Situation tagged and tweeted the images to millions of his fans to boost awareness and create demand for next season when products hit the stores in time for February-June peak season events.
According to sources at FLOW interest and orders for all situation products continues to grow. The Avalon in black and white is the favored innovative coat.
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