By Paul Pannone
The Situation ramped up his support for his partners and sponsors this month by launching a new web site called www.officialsituation.com that includes products and services. Products that range from vodka, workout videos, to tuxedos create a new way of cross marketing, leveraging the power of Social Networking.
According to IP Watch dog, “Internet advertising is more targeted to a specific audience. The clients who visit your website are there because they have a specific interest in your company’s product or service, which you can use to your advantage.”
The Situation web site is part of the marketing package driving consumers to branded or endorsed products.
The major advantage the Situation has over an average small business is his television celebrity. On Face Book the Situation is approaching 4 million friends that are active consumers, giving him the ability to channel specific traffic to all of his collaborations in search of products.
The driving force behind the growing success of the Situation brand is a close family collaboration.
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