By Paul Pannone
The Calvin Klein brand ranks among the world’s most identifiable and sought after names along with Ralph Lauren, Gucci and Versace. The secret for success remains directly correlated to their ability to reinvent themselves and stay connected to new consumers with products and quality assurance that is increasing at a time when most products made in foreign parts of the world looks for the lowest price.
The Calvin Klein brand continues to be globally recognized as one of the most powerful fashion brands, expanding into new categories and untapped markets. eWedNewz has learned the company is focusing on their image as a power name, bringing all the component parts of the label under new marketing that features a broad view of the products they license.
A new television commercial featuring Lara Stone gives a representation of Calvin Klein products. The commercial runs in key time slots including weekend football games viewed by tens of millions of consumers.
Calvin Klein marketing and branding is among the best in the world. Jeans, underwear, fragrances and home products are featured under the Calvin Klein marketing strategy.
The Radnor, Legend and Arden are the most popular tuxedo models under the Calvin Klein label by FLOW formal. Polls say Calvin Klein products are top performers in stores that carry branded merchandise.
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