Half of Top Selling New 2012 Styles are Super Fabrics and Growing

By Paul Pannone

eWedNewz has learned that over 50% of top-selling new formal wear styles for 2012 are in super 100’s, super 110 and super 130’s fabric at FLOW. A decade ago 90% was scratchy wool– and the rest polyester.

A direction taken over six years ago by owners to upgrade the formal wear business from the bullet-proof, scratchy wool products under fictitious, no-name brands has penetrated the market, raising consumer awareness for 2012.

Consumers are willing to pay a little more for finer fabrics and recognizable names for their events. Growing sale of luxurious super 130’s  fabrics used in Joseph Abboud products shows consumers want better fabrics.


FLOW told eWedNewz the upgrade of all their systems currently focuses on fabric and more streamline methods to accommodate the growing need for faster production. Better retailers understand the one-time cost to own the garment is quickly rewarded by premium rental prices, each time the tuxedo is rented.




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  1. […] As we reported in 2011, consumer demand for superfine fabrics is up significantly, as a new generation of formal wear users want ease of fit, style and softness that moves away from the scratchy wool worn by their fathers and grandfathers. […]

  2. […] by infusing new ideas and a fresh approach to an otherwise boring business. The company starts with updated fabrics that depart from the scratchy, heavy materials of the past and tailors them in new […]

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