By Paul Pannone
The declining wedding market is making it impossible for many wedding related businesses to grow, as word of the decline spreads. A flood of free wedding information on the web, coupled with a rise in so-called wedding marketing experts are burning up new information faster than it can be fabricated.
An endless stream of free wedding information online is making it difficult for wedding marketers not to sound repetitive, redundant or like someone else. Studies show a growing percentage of brides simply search businesses in their local market when they are ready to plan the next portion of their wedding.
eWedNewz is watching all segments of the business, especially marketers that may have run out of ideas to sell. We asked members of the Wedding Water Cooler what they thought.
Wendy Hartigan told eWedNewz, “They regurgitate the same few lines over and over again moving the commas and inserting some catch phrase to get the attention of someone new. It all adds up to the same BS.”
In private discussions some told us it’s been that way all along. But now with greater clarity a much more resounding response is heard.
“The short answer is “yes”. The long answer is absolutely,” says David Fuhrer.
Fuhrer departed the wedding industry in 2010 concluding no web site could be a stand alone business. Fuhrer challenges all things weddings wondering whether any business will be able to withstand the growing competition for a shrinking market.
So have wedding marketers run out of marketable wedding information?
Wedding analyst Christine Boulton told the Cooler, “I don’t think they have run out of things to say so much as they are so busy trying to find the next new thing and top the other guy that they are forgetting to teach the basics: Good branding, niche marketing and content, content , content.”
What do you think? Do you think wedding marketers are reaching for straws and selling the same old information?
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