By Paul Pannone
The latest newZ involving a now defunct Get Married shows their web traffic diverted to Wedding Wire after cutting a limited deal with the company. In October eWedNewz reported the media company shopping itself to several organizations playing both sides of the fence for anyone that would be lured in by their overture. eWedNewz reported Get Married shopping their business to a digital company and a traditional print company, signing Non Disclosure Agreements with both. Wedding Wire was the digital company that failed to see enough value in the limited traffic given by the Get Married website.
Wedding Wire listened to Get Married’s pitch but didn’t cough up the cash to buy what they were offering. Now they’ve ended up with whatever little traffic they did attract.
The newZ garnered statements from Wedding Water Coolies, including Wedding Website Whistle Blower Extraordinaire, David Fuhrer:
“The deceptive practice of buying hits and traffic to augment site metrics is alive & thriving. This is bogus on so many levels. What is the intent? Who benefits? Wedding Wire. More traffic, increased perception, increased pricing, increased distance from reality. Ethics in business? Is Wedding Wire going to force those vendors who bought Get Married at a Fire Sale price to suddenly re-up on Wedding Wire? Happy Screw Year Wedding Wire! ”
Wedding Wire continues to stay on top of the newZ and is the topic of discussion in wedding forums across the country including the Wedding Water Cooler. Heavy discussions about Wedding Wire brought about some planned changes including the departure and ouster of several of its members including Stacie Francombe. Francombe was the founder of Get Married and sold the business to the Taylor Corporation. According to Francombe her vision was lost in the transaction. Francombe was later dismissed from her position (s) at Get Married and was later sued for starting a website that Taylor feels violated their arrangement.
Of late, Francombe offered little response to the group but was exposed to all the Cooler conversations. She did not dispute the removal from the forum but did agree to leave the door open for discussions at another time.
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