By Paul Pannone
The two biggest buyers of formal wear business selected FLOW Formal to manufacture private label programs with top fashion gown manufacturers, Vera Wang and Tony Bowls. The two separate licensing arrangement between Vera Wang, Men’s Wearhouse and Tony Bowls, Jim’s Formalwear required a manufacture with the wherewithal and financial ability to produce and deliver massive quantities of products in a very tight delivery window.
eWedNewz discovered FLOW Formal is one of the few suppliers that could handle the deals because of their worldwide production and strong financial ability to offer the upfront cost of materials, labor and shipping requirements.
eWedNewz watches FLOW’s continued to grow in the diminishing formal wear business, supplying formal wear under the Calvin Klein, Ralph Lauren and Joseph Abboud labels to the open-market trade.
The shift from generic, fictitious products towards recognized, better branded goods is what prompted the licensing deals, raising the ceiling on margins for store owners that have not kept up with updating merchandise in the wake of a faltering economy.
In 2010 the tuxedo manufacturer diversified its lineup of products, launching innovative styling under the TV Celebrity endorsement of “The Situation”. The collaboration leverages millions of his followers on television and online, now aware of FLOW manufactured products bearing his name.
The company continues to offer tuxedo basics under their Lord West brand, acquired when Formal One merged with Lord West in 2006 to form “Formal Lord One West”, aka, FLOW. The merger continues to offer better formal wear retailers in the tuxedo trade with quality products under world-class names.
FLOW continues to refine its systems, investing a significant amount of resources to better manufacturing, production and promotion of men’s rental and retail tuxedos and accessories. A growing presence on the internet includes social media and a planned re-launch of their company website, www.tuxedos.com , slated for early spring, 2012.
The owner and management at FLOW declined to comment on the specifics of the deal.
eWedNewz continues our coverage of the early 2012 launch and success of both deals.
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