Martha Magazine goes Digital

By Paul Pannone

Martha Stewart and Adobe teamed up in 2011 to save a tree, taking the popular magazine, Living, digital. The move is taking root in 2012, as eWedNewz talks to advertisers that say they’re excited about the new format and will support it going forward.

According to a promotional video, excited advertisers say they’re thrilled about the interaction offered by the move. So far the positive benefits includes sending the company stock price soaring over 25% in December, 2011, leveling off in January, 2012.

The company could use some good news after months of layoffs, cutbacks and recent exit from their stake in Wedding Wire. Martha also lost her television show with Hallmark.

Sources near the story say the company is undergoing the expected restructuring to make them more profitable for the future. Some cited the advantages of going digital, cutting out the added cost of a printed format.

Reviews of the app are less than flattering, as debugging takes place. But we’re sure the future of print magazine rests squarely on the ongoing improvement of technology, as the world of media moves away from paper.

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2012