Rising Wedding Activity Causes Businesses to Upgrade their Marketing

Posted on January 31, 2012 Written by 2 Comments

 

By Paul Pannone

An ongoing eWedNewz poll shows 41% of respondents say they’re upgrading marketing to meet the demand of rising wedding business. Since 2008 the decline in wedding business forced many businesses of all sizes to fold and combine. The decline perished the weakest but left those that are able to reinvent and revamp systems to efficiently service their customer. Now the time has come for the winners to cash in on the rising numbers.

Members of the  Wedding Water Cooler say there is a growing amount of positive wedding activity and better days on the horizon. The newZ comes as a welcomed breath of fresh air after years of decline and woe-telling.

 

The Wedding Business is directly tied to the economic factors– just like everything else. Is it time to celebrate? Probably not. But we’re not in the seep decline we were in 2008-2009.

Wedding Analyst, Christine Boulton of Think Like a Bride, posted a story about the rebirth; a renaissance she feels is finally happening. Cautiously– and definitely not like it was before the bubble burst in 2008– Boulton gives what she feels is a ray of hope to a beleaguered industry.

“What I am trying to say here is that I firmly believe we have turned a corner.  Maybe it hasn’t trickled down to everyone yet, but it will.

No, it isn’t rockin’ at the rate it was before the bubble burst, but it is on the upswing for the first time in years. There is hope, there is a glass half full attitude,” writes Boulton.

Boulton and others in the WWC say they’re hearing the same. Encouraging poll numbers so far show the same, as business owners update their ad-marketing campaigns and invest in their businesses. But, like Boulton suggests, the game has changed.

An ongoing eWedNewz investigation shows most businesses that lost confidence in wedding websites are investing in their own, in-house advertising and marketing. The failure of Get Married is often mentioned in discussions and could be the last straw of business owners expending dollars into third-party website advertising.

So besides in-house, where does a business owner invest advertising and marketing money? eWedNewz is watching several new concepts bring developed but so far nothing is worth mentioning. Passionate wedding industry personalities that claim to have the answers simply do not.

So far the safest haven for investing remains in self-promoting your business to local customers.

Are you revamping your business? Take the poll.

 

 

 

 

 

eWedNewz

All Rights Reserved

2012

Filed Under: Anti Fairy Dust, Data, Economic news, eWedNewz, General News, Ongoing Story Investigation, Poll, wedding industry, Wedding Water Cooler, wedding websites Tagged: , , , , , , ,
  • Anonymous

    On thing I am hearing is vendors starting to put money back in to print advertising. Not like they used to and not for the same reasons.
    Today it hits about 4th on the list.
    Web presence and social media first. Second is local web portals, third is bridal shows and marketing events. THEN they are buying in to print; not because of the direct sales from it but because they feel it lends ‘street cred’. 
    Most local books heavily feature their paid advertisers in their editorial. That editorial coverage is what they are after.

  • Pingback: Print Takes on New Role in Marketing