By Paul Pannone
eWedNewz has learned of a plan to wage war against Chinese pirate websites that use knock off products and hurt American manufacturers. Collaboration of about ten whales, as described by the manufacturer spearheading the campaign, will leverage resources to fend off the growing problems and loss of revenue to American companies.
American wedding dress manufacturers plan to fight the onslaught of cheap, Chinese dress makers that knock off designs, undercut pricing and disappoint brides.
Last year eWedNewz shined the light on some of the problems and even helped shut down some of the offending websites. But, according to sources, you shut one down and there are ten more to take their place.
“It’s been a long-time problem and it seems to be getting worse all the time,” says Jim Duhe.
As an onlooker, Duhe acknowledges the plight but as an advocate Duhe is often contacted by manufacturers to help find some of the worst offenders and use his influence to shut down the most problematic sites.
“It not only hurts manufactures, it hurts consumers that are taken in by the cheap prices. Some of the worst cases I’ve heard really are heart-wrenching; when brides finally get the products and find they’re falling apart. That, of course, if they ever get the items at all,” says Duhe.
Duhe and the rest of the wedding gown business is about to get a boost by one of the leaders in the industry, Steve Lang. According to Lang, enough is enough; it’s time to take action against the root of the problem he identifies as the Chinese.
“I’ll be assembling a campaign with my legal staff that are very familiar with copyright infringement cases and similar issues of that nature,” said Lang in an interview.
Lang feels he can recruit about ten manufacturers that express displeasure at how the wedding dress business loses money from knock off websites. Lang told eWedNewz the campaign is not cheap but is necessary to stop the assault or risk further losses in the business.
eWedNewz will look at the details and progress of the campaign over the next few weeks and months.
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