By Paul Pannone
Brides Magazine gets set for a revamp in May, expected to bump business but not before facing some serious scrutiny from the industry. In February eWedNewz reported the changes and has kept close watch over the progress.
According to Media Life Newsstand sale of bridal magazines continue to slide.
Year to date, Brides total page volume is down by 148 pages. Sources familiar with the story say the next issue, May, will be healthy because of their planned redesign. But sources add the May issue won’t be be healthy enough to make up for all of the first quarter losses. Sources also pointed out the April issue had no JLM ad pages. There also were no regional ad pages in this issue. “This is the first time that I can recall when no JLM pages appeared in Brides,” said one source.
An ongoing eWedNewz watch shows steady loss of newsstand sale of Brides and a (nearly) equal rise in subscription sales. Onlookers say it’s amazing no one calls them out on the activity.
eWedNewz continues to watch this story closely.
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