By Paul Pannone
Following years of decline and sagging sales at the newsstand part of Brides magazine’s makeover will include more general interest information for their readers in hope of branding and keeping them after the rice gets swept up. The Brides magazine story was top newZ for the week of April 9th, 2012, as wedding industry members keep watch over the progress.
Brides can get a 72% discount buying a subscription online instead of paying the six-dollar newsstand price.
Sources at Conde’ told eWedNewz there is an ongoing internal campaign to broaden readership and keep them buying printed magazine products beyond the wedding planning process. Sources that did not want to be named admitted they agree with eWedNewz reporting that cites the decline of formal wedding planning over the past few years since the collapse of the economy in 2008. The same sources could not disagree the impact of the internet and how today’s brides look for information online– free– continues to erode the importance of printed magazines with a price.
Critics of Conde’ watch as newsstand sales slow leaving advertisers to face tough decisions of whether to stick with the proposed changes or jump ship. Some say Conde’s decision to shut down Modern Bride and make Bride magazine a monthly publication several years ago exacerbated their troubles.
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