By Paul Pannone
The past three weeks of newZ, dominated by the war waged against websites, has the wedding industry concerned with the growing path of ruin left by foreign sources who do not play by the rules and have no regard for the outcome. Decades of sending American manufacturing offshore and partnering with foreign countries empowered them to come back and haunt us. The devastation has reached epidemic proportions impeding on the strongest American manufacturers that are combining to take action.
The top eWedNewz story for the past month includes a list of suspected websites that sell knock-off dresses being read by the industry and consumers alike. eWedNewz coverage of the story warns consumers of impending trouble, as we dig deeper into horror stories sent to our attention.
From the wedding industry side manufacturers are organizing to wage war against a faceless enemy. The movement, led by Steve Lang, called out to fellow manufacturers to raise awareness and funding for the war against the growing problems.
So far in a little over a month, Lang has managed to raise nearly $300,000 dollars in hard cash and resource commitments and rally a fragmented industry. In an unprecedented move major media sources met in New York to learn more about the campaign and what they could do to help.
Along the way Lang’s campaign is criticized by a very small part of the business, as he revealed the movement would continue beyond the limits of the dress business.
In an eWedNewz exclusive Steve Lang feels the Wedding Industry could be united to pool resources and create benefits beyond just fighting off shore foes.
As eWedNewz continues to service consumer demand for information, formal products in both men and women categories are helping celebrity brand products like the Situation, directing them towards the updated products. As the women finished up gown shopping for proms last month ongoing promotions involving tuxedos shows a renewed interest for the iconic look that suffered steep declines since 1999.
Also high in eWedNewz reader interest is online sale by manufacturers. The Dessy Group story weighed heavy in the industry forcing its owner, Alan Dessy, to abandon his role as a hiding figurehead of the IBMA organization. A current poll shows voting readers frowning down on online sales and finally sending a clear message to manufacturers that try to justify their actions.
In the weeks ahead eWedNewz will unveil more information we’re fact-checking and, as always, are here to answer any and all questions you may have.
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