By Paul Pannone
After a brief hiatus Sheryl Davies resumed her grueling schedule this week sharing her decades of wedding knowledge and expertise with her advertisers and the real boss of the wedding business; brides. Davies’ extraordinary career continues to adapt and morph to the changes in the wedding business, shown by the success of her business; Bridal Talk in Windsor, Ontario.
Sheryl Davies is no stranger to radio and local promotions, as she continues to guide the bride and her business away from a strictly print format.
When asked about her secret to success Sheryl always manages to get the point across; we all exist to guide the bride.
“I’ve been around enough to know you don’t tell people what to do; you make your point and then allow them to come up with the right decisions and what works for them. No one likes a dictator,” she told eWedNewz in a recent interview.
On Sunday I joined Davies live on CKLW where she talked weddings with featured advertiser/experts in the floral, invitation and catering fields. Th common denominator between the vendors was the straight-forward way they delivered expert information; never showing anything but true professionalism, style and grace.
eWedNewz has watched Davies grow in her market by leveraging Social Media and move away from an exclusive print format. Davies cites the similarity between the Canadian and American market by saying;
“A bride is a bride, no matter where she’s located. She looks for suggestions and guidance from people she trusts. But caution; that trust has to be earned and doesn’t come easily.”
Listeners from the wedding industry commented how much they enjoyed the clear, easy to understand information and wish Sheryl continued success.
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