By Paul Pannone
A meeting in New York to lay out strategy for a public relations campaign to educate the consumer led by Steve Lang assembles wedding industry supporters in New York. After meetings in Chicago, Lang comes to the Big Apple to continue building a campaign to fight Chinese piracy of dress designs and direct sale of imitation goods to American consumers.
Website pirates don’t play by the rules– there’s some news. But eWedNewz continues to investigate this story to bring you the real story; that is newZ.
” I will have a summary of what each media supplier will be doing for the industry. We will use this to drive all the imagery and content that appears in print , digitally and on individual web sites. We want a unified message and look,” said Lang in a project update before the meeting.”
Lang admitted the spending commitments would so far exceed the cash collected but is hopeful more industry participation would cover the costs. The legal team that is reportedly working for a nominal fee is crafting a sensible, cost-effective approach. Lang cites several marquis brands success against counterfeiting web sites and plans to leverage the impact of the cases in the campaign to shut web sites infringing on the wedding dress business. He expects the plan in short order after the holidays.
According to the updates, Lang and his supporters are diligently working with Government agencies, financial and shipping organizations and other significant contacts that are willing to listen.
”US Customs is seeing the problem and how it is affecting US companies. It seems that many industries are fighting this problem and Customs is getting bombarded with demand to take action. There was a headline in the news yesterday that the US military is now being affected by counterfeit components. Companies are buying components for sophisticated equipment including radar, weapon systems, satellites, computers and planes, tanks, etc, and systems are failing due to counterfeit components unknowingly purchased by defense contractors,” according to Lang.
In an ongoing eWedNewz story wins by major companies are not expected to result in financial gains but in getting control over the rampant, out of control assault by foreign forces that simply don’t play by the rules.
“We will not totally eradicate the counterfeit issue, but as an industry , we will slow it down and make these pirates realize we are not easy targets anymore,” said Lang.
Save for a few detractors, Lang’s clear and concise approach to the problem has already managed to gather funding and support of major wedding industry organization he calls whales.
ewnZ is watching how some factions of the wedding business are trying to undermine the movement with their own campaign outside the United States, feeling what Lang is doing is costly and won’t work. Pleas from Lang to combine forces and unify the business are so far unsuccessful. In new information being examined by this newZ source a unified campaign may have already been abandoned.
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