By Paul Pannone
A story from 2011 was revived this week , sparked by a controversial Celebrity event planner, Samantha Goldberg. Goldberg took Wedding Wire to task last year for not responding fast enough to a bad review posted against her. In doing so Goldberg’s became a rallying point for other vendors who also say they’re turned off by Wedding Wire’s review system.
According to Goldberg, “First there was theKnot; a great concept for its time. There was nothing before it and it took off and created a great way for brides to connect, share ideas and offer suggestions throughout the planning process. But everyone knows that after a while the people who funded theKnot through advertising dollars were (sometimes) wrongfully given bad reviews. Vendors became frustrated and rebelled against their system. Many stopped advertising with them because of the frustration.”
Sonny Ganguly was the face of Wedding Wire but could now be spending more time doing some real work instead of making appearances.
Vendor complaints about Wedding Wire have always existed. An ongoing eWedNewz investigation shows some subtle changes taking place to try to fix the troubles. Catalyst, the new shareholders of Wedding Wire, are faced with the difficult choices in keeping paying vendors happy and not alienating consumers that post complaints about them.
In our investigation supporters of Wedding Wire who are often outspoken say they’re reluctant to say anything at this time. Some did say it’s the best system out there for now; without them, they would have no one to direct clients to.
In the past Sonny Ganguly, CMO of Wedding Wire and guru of all things Social and Mobile, has reportedly had his wings clipped by the new owners. Ganguly is not as visible as he once was and has repeatedly ignored requests for an interview by this newZ source. According to sources Ganguly was stripped of some of the face power he once held and focuses more on internal issues related to the functionality of the Wedding Wire website and services.
A request for an interview with Catalyst was quickly acknowledged. eWedNewz will balance reporting with anything the company wishes to say.
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2012
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