By Paul Pannone
It’s silly to say or even think about this topic but who wants to wear their father’s anything? But that is what’s happening in stores where older (thinking) business people inflict their own person opinions on consumers that wander into their stores– mostly by chance.
An ongoing eWedNewz investigation into why today’s businesses are struggling and losing ground to Big-box operators points back to narrow-minded thoughts that won’t let go of the past or telling a consumer what they should do.
Bloggers are bashing the old look of rented tuxedos and taking notice of slim-cut fits. Then everyone wonders why Vera Wang tuxedos are trending in eWedNewz searches.
We’re watching Men’s Wearhouse slowly but surely conquer the rest of the tuxedo business because of such actions. Portions of the fragmented business still lament about mundane items like a bow tie or personal preferences of a shawl lapel over a peak or notch– while the fabrics or companies they choose to do business with are decades old. Many don’t even buy current styles or update the fit but continue to rent 10, 20 or even 30 year-old styles.
Smelling blood, Men’s Wearhouse steps out of the old rag business to freshen up their image and attract a younger consumer with updated products and a new pitch. They still guarantee it but this time, the promise is to a new generation, not the old farty one that refuses to let go.
eWedNewz has learned of similar changes at the manufacturing level that plans to leave the old ways and create new products and systems that appeal to consumers– not placate to buyer opinions that don’t place orders anyway.
What do you say?
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