By Paul Pannone
eWedNewz has learned the first meeting of the board for the American Bridal and Prom Association is set for tomorrow, Thursday, June 7th, to discuss how the wedding industry can unify under a single organization and create meaningful benefits for the business. eWedNewz broke the newZ last week to a business in serious trouble ranging from marriages falling out of favor to pirated materials over the internet and everything in between.
The board of the American Bridal and Prom Industry Association meets tomorrow, while the wedding industry waits to hear of the benefits of membership.
The board meeting is confirmed for June 7, 2012 @ 3:00 p.m. EST, according to sources familiar with the story. Newz of the formation of the organization was top newZ last week.
According to sources the plan is to consolidate and eventually replace product specific organizations that no longer have the support of their business category. Redundancy and lack of interest is often cited as the main reason for failure. The new idea is to give members a reason to participate that includes strength in numbers, pooling resources and negotiate better prices for products that everyone in business uses. Healthcare is the number-one interest to small business owners in the wedding industry.
eWedNewz also learned a member of the Knot will not be include on the board due to a reported conflict.
In an ongoing eWedNewz poll wedding industry members want a well-run organization that offers benefits of membership and isn’t costly to join.
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