By Paul Pannone
The wedding industry learned of a new organizationfor all members of the business that could provide low-cost health care and other benefits of membership. The American Bridal and Prom Industry Association already has a half million dollars in its coffers with a structure that includes manufacturers, retailers and advertisers who support American businesses. The organization is the idea of Steve Lang of Mon Cheri. 55% of eWedNewz readers following the story say a well-run organization offering good benefits and isn’t expensive to be a part of is what’s needed in the business.
Wedding Wire has stepped up efforts to counter growing criticism and probable competition. The company taps industry personalities who are also struggling, combining efforts, as wedding businesses move away from fairy dust marketing and towards clear, concise information that works.
Wedding industry members contacting eWedNewz cried foul, accusing Wedding Wire practices of less than honorable actions. One accuser, Pat Kelly, says a meeting with Sonny Ganguly stole and idea he and his family worked on for years.
The Situation announced a chosen couple will win a dress by Tony Bowls and tuxedo from his line with more prizes. The winners will be announced next week.
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