By Paul Pannone
The tide could be shifting away from the poor, abused consumer always being right, as Bitchless Bride tells them off, four-letter words and all. Not mincing words, the blog and mystery people behind the posts are calling out bitchy brides and now grumbling grooms.
The BB blog struck a nerve among tuxedo store owners in the middle of their busiest times, relating to lost, abused and non-returned merchandise that prohibits the turnover of goods from one week to the next. The BB Blog featured a post by a mystery writer named the Tuxedo Mask ; who could become a folklore hero in very short order.
Who is that masked Man that tells it like it is? Only the Bitchless Bride knows for sure.
The tuxedo world stood up and applauded the post; after years of abuse and having to deal with difficult customers that want to pick up their tuxedos three weeks before the event and don’t bother to return it until two weeks later– without any penalties. As the discussions sparked by the Tuxedo Mask progressed retailers like Justin Willison, owner of J.W Tux in Naunica, MI say they head off deadbeat customers at the pass, requiring them to leave a credit card to charge for any losses or merchandise not returned.
“I make the groom or the parents do it. Before when I called the groom they’d say oh his card declined… oh.. um.. I’ll have him call you. Now I just charge the groom. I don’t have time to track down 15 people I only need 1. You can try getting the money back from your dickhead deadbeat buddies.
Hey, you know where they live and work– I DON’T. One contract per party. ZERO problems since. I’ve had a groom call me from mexico about his card being charged. I told him… Hey you didn’t make sure the stuff got back, you signed the contract. (You) should have picked responsible people for groomsmen,” says Justin.
Other operators like 1888mytuxes– voted the best in their market– say they’ve done it for years.
“The price of the merchandise has gone up every year and we found a $20 dollar deposit meant nothing to customers. Now, if they don’t return the merchandise by the following Thursday, we have to assume they love it so much and they want to keep it, so we charge for it,” according to Jennifer Galletta in New York.
eWedNewz continues to watch the progress of the Bitchless Bride Blog and welcomes your thoughts.
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