Businesses Staying Away from Advertising on Websites Besides Their Own

By Paul Pannone

An ongoing story investigation about the re-launch and revamp of wedding websites uncovers additional information and how businesses are investing money in their own websites and Social Media campaigns. Part of the reason given includes better control and watch over web traffic and not having to deal with complicated sales agreement with advertising websites.

An ongoing poll so-far shows little or no interest in the Get Married relaunch and advertising on third-part wedding websites.

In May The Knot admitted how growing competition hampers growth. The monthly addition to the online resources available to consumers– namely wedding couples– is having a negative impact due to information overload.

“Who do you believe? With all the information out there, how does a consumer navigate and once they find a resource how can they be sure the information they’re reading is accurate?” asks Jim Duhe of Bridal Guide Magazine.

A current poll shows over 35% of respondents say they’re no longer supporting advertising websites. The rest of the poll shows a negative response towards the Get Married relaunch and all other wedding websites.

In January eWedNewz reported an uptick in wedding business activity. Business owners we spoke with said they planned to upgrade their advertising and marketing, investing in their own, in-house, advertising and marketing programs. Recent revisit and updates are consistent with the early 2012 reports.

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