Old Website names Revamp and re-launch

Posted on July 17, 2012 Written by 4 Comments

 

By Paul Pannone

Expect a rash of re-launches and regurgitated reshuffling for the fall, 2012, and Spring, 2013, seasons of properties with a value but can’t be sold. These properties will not shutdown, leaving little or no alternative than to try to reinvent themselves. Recent announcements include  Wedding Wire and Get Married.

 

Guess who is back? New, improved, talking to the press and ready to Rock and Roll.

An announcement by Get Married said the following:

MINNEAPOLIS, July 11, 2012 /PRNewswire/ – GetMarried has launched an exciting new website. GetMarried will be an inspirational haven for brides-to-be, spotlighting fresh ideas, charming details and stylish trends.

GetMarried will offer a comprehensive point of view and provide a forum to exchange ideas, thoughts and favorite things. The new site will feature a blog format to encourage conversation among its readers. Guest contributors will also offer a fresh point of view and new stories on featured categories.

Editor of GetMarried, Heather Dempsey, is excited about the new format and launch. “The focus of GetMarried is on enhancing moments that celebrate love, friendship and all things life has to offer – and most importantly, weddings. The site will inspire you to go and do the things you want for your big day – or any other occasion. GetMarried is a place where inspiration meets celebration and becomes you!”

Complemented by a dedicated Facebook page and Pinterest boards, RSS Feeds and Email, GetMarried is very much a pictorial site allowing photography and design to tell stories that evoke delight, thought and inspiration. GetMarried will showcase real weddings and welcome submissions from its readers.

GetMarried is full to the brim with what brides are looking for. Some regular features include: Today I Love…, ColorCrush, My Pinterest Picks, FabFinds along with how-to advice, real wedding stories, tips, trends, fashion, photography, valuable blogs, planning details and invitations galore.

Heather Dempsey, Editor, gave eWedNewz a quick response to several questions including the ownership and management of the new Get Married.

“Yes, it’s a property of the Taylor Corporation,” she admitted.

The question was ignored and skirted under the first Get Married go-around that included Stacie Francombe, leading to a further eWedNewz investigation and eventually a shutdown of the website. Along the way reports of mismanagement, improprieties, sexual intrigue and a host of nastiness is replaced by a new, fresh approach to the bride, according to new management.

The Wedding Wire story remains to be seen. Extreme pressure and ongoing arrogance seems to be giving way to some improvements to the website.

eWedNewz continues to watch all the major websites try to adjust the higher demands of consumers and the impact of Social Media and private pages used by brides to plan their wedding events.

 

eWedNewz

All Rights Reserved

2012

Filed Under: Advertising and Marketing, Anti Fairy Dust, Breaking Newz, bridal, General News, Invitations, Ongoing Story Coverage, Ongoing Story Investigation, The Internet, Uncategorized, wedding industry, wedding websites, Wedding Wire Tagged: , , , ,
  • wendyangell

      I will wait to

    > have an opinion on the “new” Get Married.  Past experience with them, as

    > well as Wedding Wire and The Knot have not been positive.  Lots of money

    > down the toilet and lots of promises not realized.  Bridal resource sites

    > are popping up every day.  They serve only to rake in dollars, while

    > inundating brides with information- some good, most just based on dollars

    > spent or popularity contests- or worse, opinions of the site owners, not

    > always expert.   Perhaps if there were not so many of these sites out there,

    > brides would be seeking out REAL expert advice from planners, which would

    > help us to save our businesses, feed our families and provide true

    > professionals with enough business to do the same.  Think about it- isn’t

    > personal one on one advice from a knowledgeable professional more attractive

    > than a slew of big ads on a computer that may be hard to navigate and that

    > may steer a bride down the primrose path, only to find out that she made a

    > mistake when it is too late?!

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