By Paul Pannone
Promises of better days to follow a cover redesign in May has so-far not been able to get Brides magazine any sort of positive traction in the wedding business. Challenges in the print magazine business are enough to contend with; now add the steady decline in formal wedding forecast going forward and you’ll get a better understanding of the troubles facing the Conde’ Nast bridal magazine.
Rumors that said Brides would revert back to a six-times a year publication instead of monthly were reportedly struck down by Brides officials.
According to an ongoing eWedNewz poll 61% of respondents say Brides has sunk too far to recover. 21% say the magazine is the victim of the failure of all print publications. 11% feel Brides magazine is making the necessary adjustments and will survive. Less than 2% say Brides magazine is as healthy and relevant as ever before.
Despite the efforts to appeal to a new and modern consumer, Brides magazine continues lose advertisers, pages and circulation, leaving the wedding industry to wonder how much more will its owners tolerate?
According to ex-employees Conde’ Nast criteria demands whatever property they own must be a leader in its category. But attending a recent event in New York they sponsored, there was definite weakness and concern in the Conde’ Nast (Brides) speaker’s voice, addressing the audience.
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