By Paul Pannone
As promised, the American Bridal & Prom Industry Association, under the guidance of Steve Lang, filed a federal complaint against 37 online merchants accused of abusive practices including Internet counterfeiting, scheming to advertise and sell counterfeit products, causing harm to American gown makers.
Plaintiffs are victims of a massive Internet counterfeiting scheme to advertise and sell counterfeit products,” the complaint states. “Defendants have manufactured, imported, distributed, offered for sale and sold counterfeit goods, including bridal gowns, social occasion dresses, prom dresses and other formalwear bearing counterfeits of plaintiffs’ marks (the ‘counterfeit products’) and continue to do so.
The American Bridal & Prom Industry Association draws first blood, filing a lawsuit in New York against Chinese pirates. According to sources, some have already thrown up their hands wanting to know what can be done to stop the litigation against them.
A discussion with the president of the new organization, Steve Lang told eWedNewz he is more than pleased with the progress and performance of the legal team of Hilliard, Stark & Stark.
“They’ve done an outstanding job and not charged a penny doing much of the preparatory work to file the lawsuit,” according to Lang.
eWedNewz has learned that the demands of the organization has put off some of Lang’s plans and duties as head on Mon Cheri. According to Lang the greater good of the wedding dress business and industry takes precedence over other tasks.
“If we don’t defend ourselves against this attack, there won’t be any business to administer too,” he told eWedNewz.
Lang said scheduled meetings at all the major markets including Dallas and Chicago will keep members in complete touch with planned actions, now that the suit was initiated.
Critics of Lang and the entire project have fallen out of sight along with other blip moves that questioned his motives or tried to ride his coat tails to make a name for themselves. Lang leaves behind a string of casualties planning to continue his efforts, delivering affordable health care to members of the wedding industry.
So far only 3% of respondents say they would not support a wedding industry organization. Tell us what you think.
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