By Paul Pannone
Last week FLOW Formal announced including their popular2013 SWAGGER tuxedo to the Yellow Bow Tie Campaign. The SWAGGER, released and marketed under their own FLOW label, has quickly attracted the attention of consumers online.
Major wholesalers watching social media and consumer reaction are interested in the look of SWAGGER.
FLOW has upped its fabric commitment and production schedule for SWAGGER and matching DASH pants to meet the rising demand. Company owners told eWedNewz the decision to include SWAGGER and matching DASH pants was to help supporters (wholesalers and retail stores) supply distribution for the growing consumer demand.
In further eWedNewz investigation FLOW marketing for their 2013 lines follow consumer demand summarized by the direction taken by major successful apparel organizations, including Burberry. Simple but effective ads with easy backgrounds.
In our findings the tuxedo business continues to lag behind in providing what consumers are looking for; holding on to their own beliefs and looks– as well as outdated merchandise.
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