By Paul Pannone
An explosive story that began in December, 2011 continues to leave retailers helpless against a rating system that does not accurately portray solid businesses that have an occasional bad day. In an ongoing investigation a growing number of businesses say that the promise of a new owner, the Catalyst Group, has not lived up to expectations.
According to rising complaints Wedding Wire has not improved performance for paying advertisers under new ownership.
An increasing number of sources reaching out to this newZ source claim that as paying advertisers they’re not getting the value or respect they deserve. Some told eWedNewz as summer wedding couples return from their honeymoons and get settled into their new life they’re going over their wedding day and coming up with reasons to trash their vendors.
Rebecca Smith of A Bride’s Best Friend in Florida complains how a single bad review drags down her score;
“It’s bringing my score down to a 4.9 and I can’t argue or take it down,” she said on Twitter.
Under Wedding Wire’s rating system a perfect score gets shattered forever once a vendor receives less than a perfect score. That’s what set off a war between Wedding Wire and Samantha Goldberg in 2011 that brought the flaws to national attention. Wedding Wire eventually dismissed Goldberg but in an interview this week the fight is far from over, according to the feisty Celebrity event planner.
“I’m gathering more information and statements from unhappy vendors and will have much more to say in the very near future,” according to Goldberg.
Goldberg is getting help from other wedding planners in her fight including Bitchless Bride. The fuschia-wigged, potty-mouthed morph of Lady GaGa talked to eWedNewz recently and gives reasons why the wedding business must rid itself of these types of safe harbors for bitching brides if it wants to heal itself. Bitchless told eWedNewz she has a bead on scams and scam artists that take people’s money and give all vendors and wedding experts a bad name.
“I love that lady; she says what all of us think and would love to say. For people like me that really want to help the bride I hope that I can always communicate and reason with them. With websites like Wedding Wire it’s a rip-cord and incentive not to and just another way for brides to go and rant and really hurt a vendor’s reputation in a momentary fit of rage,” says Rebecca Smith.
An ongoing poll shows and even split of how wedding websites will become in the future. What do you think?
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