So What Makes a Successful Wedding Business Owner? PASSION

By Paul Pannone

In an ongoing eWedNewz story involving Wedding Wire responses, both public and private, say the major part lacking in the wedding website’s repertoire is passion. A growing number of complaints against Wedding Wire cite impenetrable barriers, lack of communication and a corporate approach to a very emotional business.

 Even Wedding Wire needs passion.

According to Samantha Goldberg passion is missing in 90% of wedding industry businesses;

I have worked over 2000 weddings and not including business events for 23 years…I have no idea how many honestly all I care about is for those to stay ethical. If Wedding Wire is going to allow for those scam artists to take advantage of what our customer needs; they won’t pay attention or remove my bad score, even though there is nothing that stays consistent with this, no one wants bad feedback, especially in our world..Why? We’re PASSIONATE PEOPLE WITH A PASSIONATE goal.

How many passionate people actually make it? Who works smarter not harder? 10% if we are lucky; Fact or Fiction? FACT.

Our industry has 90% dabblers. If this (the wedding business) doesn’t work, they try something else..In fact, we have specific people who have more “jobs” in a month than Sybil and her 17 personalities. Yet, no one says anything? Have you ever wondered why most don’t make it? Prob not, as most don’t care. Why? Well it starts with the service provider and then their means to get their name out there. All it takes is something like Wedding Wire to blow that in areas that leave providers– not the brides. They ARE the customer. Without us Without them? Where will you be in 2013?”

According to Goldberg wedding service providers begin with passion but soon become frustrated and fall short in the end. She cites some specific reasons why she feels this happens.

 

1. Not properly trained
2. Not properly supported by similar peers or leaders in any sense that doesn’t have a dollar amount on it.
3. Not passionate for the long haul.
4. Not innovative based on where we are now.
5. NO proper education
6. No guidelines or programs to make sure we are all on the same page.
7. Too many of those who sell how they made it, based solely on what worked for them. Everyone is different; what works for one may not work for the other and certainly not for everyone.

The last and not final reason it’s the one I dread the most. While speaking with some industry leaders, I heard for the first time,  they said “My Job”. In reality we have a career; a career that lasts. A job is just a really lifeless activity that pays for food on the table. What is missing? Passion. It’s gone for so many; I am sad.

 eWedNewz continues out investigation and coverage and welcomes your thoughts. Do you agree with Goldberg? Do you lack passion?

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