By Paul Pannone
The top story this week involves the continued troubles at BRIDES magazine, as Anne Fulenwider took flight back to her position at Hearst’s Marie Claire in less than a year after coming to BRIDES. An ongoing poll of eWedNewz readers says Conde’ Nast’s BRIDES magazine is broken despite efforts to fix falling newsstand sales.
FLOW Formal wear gave more details of how they’re helping family victims of military men and women. A campaign called Yellow Bow Tie includes Celebrity endorsements and branded products that will generate revenue for the Children of Fallen Soldiers Relief Fund in the years ahead. The story launched late in the week and was trending through the weekend.
The work of the American Bridal and Prom Industry Association continues to be noticed in the wedding and prom business NewZ of legal action against foreign crooks that steal American property and sell inferior gowns to unsuspecting consumers is reportedly working, according to sources at the organization
For the first time in weeks the sale of David’s Bridal drops from the top three spots, as the industry looks for changes in the structure and operation of the retailer.
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