By Paul Pannone
Bridal markets in Dallas, Chicago and New York are reported fair, as the wedding industry continues to shrink. Economic and social behavior are at the heart of the decline according to updated data and information. Yet promoters of all bridal market shows beat a steady drum of hype and hysteria trumpeting new changes and a rosy picture.
Honey, who shrunk the wedding market?
eWedNewz interviews with varied sources at all markets say business was good to fair, booking orders for the 2013 season. Major bridal manufacturers said they had “good bookings” while new upstarts and first-time exhibitors say traffic at their booth was not what they expected.
Must have products from major manufacturers including Mon Cheri, Casablanca and Allure kept the booths active. But private statements from owners wonder how long their luck will last. The beleaguered manufacturers that support all three markets say they are glad it’s over, ending the circuit today in New York. Confusion compounded this year for buyers torn between the Piers and a transposed Intercontinental Show now held at the Hilton.
Sources told eWedNewz the current state of shows can not continue forever, citing the limited amount of buying to service the shrinking business. Increased competition from online selling has pulled an approximated 7-8% of sales, according to recent reports.
Discussions with buyers in Chicago and New York say business at the retail level remains challenged as savvy brides shop the internet, find the dress they want, try them on in stores and then place the order online.
Promoters of the shows have already begun their 2013 campaign releasing filtered information and news updates about their shows. eWedNewz continues to investigate this story and welcomes your thoughts.
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