By Paul Pannone
Follow-up discussions from a story involving the decommission of a popular wedding merchant website suggest the Internet is cleansing itself of bogus marketing and cheater schemes that have plagued its reputation from the start. The creepiness of the internet via porn sites and even mainstream media sites like MySpace targeted victims and created an area where caution and common-sense became vital.
LA MARTINA encourages its customers to turn in fakesters on their website. The trend to clean up bogus websites and heavy discounters is expected to grow, as competition to sell goods and services intensifies.
Today the heightened awareness and more advanced internet shopper steers clear of bargains, bogus claims and simply demands the best, most recognized products at a fair price.
“Nothing beats good information that can be fact-checked and verified without much confusion,” according to Jim Duhe of Bridal Guide.
Duhe and other members of the growing Wedding Water Cooler group say there are definite changes on the horizon, now that every negative aspect of the internet and online commerce has been covered.
Paul Eilenberg of the group is researching online commerce and finds no one is immune to the perils.
“Even in the world of Polo players apparel (which is VERY high-end) fakes abound. Read this web site’s disclaimer. I thought it was interesting that this world-class brand would have to note this on their site:
The official LA MARTINA site www.lamartina.com is the only store on the internet that is authorized to sell LA MARTINA products. For this reason, all the items purchased through this site have the quality assurance and the authenticity granted to all official LA MARTINA items.
LA MARTINA does not guarantee the quality and authenticity of any items purchased through other sites on the internet.
If you find products being sold online that you consider counterfeited, please fill in the following form. Your cooperation will help us to keep a better control on the quality of products sold under our brand: La Martina.”
Seasoned veterans like Eilenberg take decades of experience and must now integrate and translate their knowledge online to help boost their traditional business in order to become visible to a new generation of consumers who’ve never known a world without the internet.
According to Eilenberg the internet has the ability to move the needle (and products) like no other measurable medium. Pretty paper ads served its time well and became the only place for affordable advertising to small businesses. But today the explosion of social media gives businesses who devote a portion of their advertising budget to online representation the opportunity to demolish their competitors.
According to Eilenberg the sale of purple suspenders suddenly became invigorated this past week because of a story involving popular prom colors for next season.
“Never underestimate the power of your press, even if it’s indirect. Five Star really did sell out purple which is crazy as it’s not a typically hot color for men’s suspenders.But sell out they did in both their regular elastic (opening price) as well as their grosgrain which is a much higher end product. Go figure.”
eWedNewz continues our investigation into online selling and how other manufactures are cracking down and even shutting down websites who offer major branded products for far-below MSRP prices. Discussions with some manufacturers say the brand is compromised, cheapened and violates licensing terms by which they distribute.
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