By Paul Pannone
eWedNewz has learned that Bridal Guide Magazine has partnered with several major suppliers to give specific products to selected retailers throughout the United States. The campaign will include advertising and support in print, on their website and social media channels, creating consumer awareness and traffic to stores that carry the products; all for nothing.
Bridal Guide announces a focused program in print and digital to create demand and traffic for small bridal retailers in the United States. The cost; nothing.
The move comes after years of decline for small businesses who cannot afford to advertise or have become too confused between print and digital and have simply stopped trying.
“I’ve been reading your coverage of the problems facing small businesses. We’re going to make it very easy for retailers to make strong buying decisions and give their business to manufacturers who deserve their support,” according to Jim Duhe of Bridal Guide.
Bridal Guide has good magazine newsstand sales and strong traffic on their website totaling millions of viewers a year. In addition the magazine has built a strong social media following that continues to grow.
Details and specifics of the deal were not disclosed but Duhe told eWedNewz he has an understanding with several partners including a major dress-maker and about 25 retailers across the United States. According to Duhe the program is a giveaway worth a substantial amount of free publicity and advertising for those selected.
eWedNewz has the exclusive on the story and will give details as they happen.
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