By Paul Pannone
By now you’ve heard about the top color picks for proms next season; purple is big again for the third year running. The information and strong statements given by Tony Bowls has reportedly set off a sea of selling purple products, according to sources. But how about some real data when it comes to proms?
How well do you know your target market Mr. Businessman? Guess what; you don’t.
Fun facts gathered in a joint poll by Seventeen and Teen Prom shows the women are driven more by money than many other things. Information discussed in Chicago said the biggest reason a girl would give up her cell phone for a month was not for a date with Justin Bieber; only 11% of respondents would. Not even meeting Taylor Swift in person after a concert was important to the majority– Taylor appealed to only 18% of respondents. Overwhelmingly, 80% would give up their cell phone for a month if enticed with a thousand-dollar reason to do so. According to Hearst data $1,000 bucks would keep the cell phone off for a month.
eWedNewz digs deeper into what and who make buying and shopping decisions. Everyone has their suspicion that the women have the clear advantage. But data given to us by Hearst publications seals the deal.
According to Hearst data 58% of respondents say they will be picking out their date’s (male or female) outfit. Clearly this makes what she wears the pivot point of what will be in next season.
How well do you know your market? Take the poll, we will publish results in future stories.
*For a complete copy of the results email us at Paul@ewednewz.com
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