By Paul Pannone
eWedNewz has learned shipments for Ralph Lauren retail coats and pants will arrive in stores by mid January, 2013, in time for the peak wedding season. Inquiries for the products have grown steadily since the Lauren retail line was released in Chicago and has moved the program forward very quickly.
Some store will not qualify to carry the Lauren brand but products will be available in better stores in all categories. eWedNewz has also learned Lauren products will be part of an exclusive arrangement with selected bridal shops throughout the United States.
The debate of whether men should rent or own their formal wear was simplified with the simple words RALPH LAUREN, as smarter bridal stores owners pick up on the marketability of the brand. But besides the name the fineness of the fabric that must meet the expectations of the Lauren standards caught the attention of buyers in Chicago. Add to the mix it’s a separates program– sans the stigma of the wording– and there is opportunity for retail store owners in the men’s tuxedo, men’s retail and bridal store categories to boost their profit margin.
Bridal store owners at Chicago and New York bridal markets say they’re especially excited to be able to advertise Ralph Lauren and garner easy sales at $696 – $796 MSRP, as an after-sale to brides they sell dresses for thousands of dollars.
100% cotton shirts and boxed set accessories in Ralph Lauren have arrived in time for the Christmas selling season and are available for immediate shipment.
To order Ralph Lauren products for your store or find where they are available if you’re a consumer please call
1-800-366-4300, ask for Dawn.
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