By Paul Pannone
The release of a new retail program under the world-class Ralph Lauren label in Chicago helps settle the endless debate of whether to rent or own a tuxedo, giving consumers the option to do both. Until now there has not been a comprehensive retail program with a recognized brand that offers the flexibility of separate coat and pant sizing in finer fabric and affordable pricing.
The launch at the Bridal Market, Chicago, attracted the attention of better bridal store owners who deal in branded products for dresses and understand how to leverage the recognized names for higher profit margins.
Consumers searching for pricing information drove up a story released in June involving the average price of a wedding dress. Information provided by TheKnot showed the average cost holds steady at around $1,100 dollars nationally.
Print organizations work harder than ever to give advertisers value beyond magazines, melding print with digital. Magazine are proving data and information to their readers and advertisers to give a better understand of the market and what consumers are interested in.
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