By Paul Pannone
Consumers looking online for wedding dresses drove up the story questioning how wedding dresses are marketed. According to insiders in the printed bridal magazine business brides are shown the sizzle and not the steak, hoping to get them to spend more money than the national average price of a wedding dress that hovers around $1,400 dollars.
The struggles of printed magazines are clear, as major companies including Conde’ Nast announce further cuts than originally planned. In breaking newZ Conde’ admitted to job cuts, after omitting them from earlier published reports.
Small, independent business owners find it increasingly difficult to compete against larger, well-run competitors. Meanwhile suppliers abandon the smaller stores in the interest of their own survival.
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