By Paul Pannone
BRIDES magazine newsstand sales continue to decline, according to Alliance for Audited Media. Sources familiar with the story claim the only true read to the health of any magazine is their newsstand sales figures.
Newsstand sales figures are what’s most important to sources watching the story.
In an unprecedented move the competition, Bridal Guide Magazine, called out Conde’ Nast property, BRIDES, last month citing what they called flawed information and questionable demographic facts about the magazine’s reach. Further allegations are still being investigated, including how subscriptions rise at exactly the same rate as newsstand sales drop at BRIDES.
39% of ongoing poll results so-far say BRIDES has fallen too far to survive. 27% feels BRIDES is sinking quickly, like all printed products. 21% says BRIDES is adjusting to the market and will survive. 10% says BRIDES is as healthy and relevant than ever.
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