By Paul Pannone
Times are tough are about to get tougher, especially for small, independent business owners that have fallen behind or have simply given up the fight.
Through the use of new technology business has actually gotten simpler for those businesses that can fund the move. The path to streamlining technology is not easy for small businesses, including the least likely. When you think of Hollywood, films and everything associated to the world of movies the average person thinks there are millions of dollars and huge profits for any business remotely connected with the business. Nothing is further from the truth, especially for small theaters, struggling through a shift towards digital.
According to a story by KOB.com;
“Some small, independent theaters created a cooperative, the Cinema Buying Group, to pool their resources and participate in the industry program, but the cooperative also required a review of each theater’s financial strength and other factors. Many of the smallest theaters didn’t qualify or were hesitant to join.”
Discussions with business owners of all sizes agree smaller operators are hesitant, even suspicious of anything new or progressive. Many are reluctant to put their trust in anything that might help their business. Most mention the ocean of information and are not sure where to put their resources.
In the wedding business owners shy away from putting resources into third-party advertising. Mistrust, poor performance and general negativity are diverting resources into in-house promotions using free Social Networking tools.
Collezione Fortuna means a fortunate or lucky collection. Like many smaller stores Collezione Fortuna began in humble surroundings. Today success comes from continual change and keeping up with ever-growing consumer expectations.
In a post by Collezione Fortuna Social Networking is said to be growing and working for smaller operators.
“Social networking is becoming more powerful that ever. Ask your customers how they are finding you.Most of mine have been through Google, my Website, and other Social Network sites, my blog, ect., and of course “word of mouth” referrals. Most of these advertising tools are free or cost very little money..and network as much as you can, especially in circles that relate to your business.”
But as powerful as Social Networking is, experts tell eWedNewz it’s probably a mistake for small independents to hire minimum wage workers to man their campaigns; not knowing the product or services as well as they should.
“This is the problem that small businesses face; they look to save money, and not invest money into programs that offer a good ROI (Return on Investment),” according to Jim Duhe of Bridal Guide.
Duhe and other advertisers say smaller operators face increasing challenges, as bigger organizations pool resources and work closer together.
42% of an ongoing poll so far says business is better than ever. 49% of respondents say they’re keeping their heads above water, expecting business to get better. 8% said they are sinking fast.
What do you say?
eWedNewz continues our investigation of why smaller independents are not following simple business logic and adjusting to technological advances.
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