Infighting, Fragmentation and Fighting in the Tuxedo Business Could Hamper Comeback

By Paul Pannone

eWedNewz is watching a developing story with conflicting information to a recent resurgence of the men’s formal wear business. Tuxedo rentals have been in decline for over a decade and saw the closure of several founding companies including After Six.

 

When a customer walks into a tuxedo rental store they don’t know how old the garment is.

The original After Six company founded in 1902 made tuxedos in Philadelphia until it went out of business in 1993. The name bounced around the industry for decades after the original company closed and was even owned by the Allstate Insurance company (after Six 2 Baltimore 1994-1996) and the Sequa corporation (After Six 3 1996-2009), among other short-term ownership. What remains are products created years ago that still appear on many websites and showrooms across America, tainting the use of rented tuxedo.

 

According to IBISWorld spending is supposed to increase in various parts of wedding planning industries but the tuxedo business is expected to shrink in the next five-years.

 

51% of an ongoing poll so-far says the tuxedo rental industry is set for a comeback. Together with 26% who say the rental business is holding steady giving a 76% positive rating as opposed to 13% of respondents who feel the tuxedo rental business is dying; 3% say it’s already dead, giving a 16% negative view. 7% say they’re not sure.

Recent blogs by long-time wedding and event planners say the tuxedo business is due for a comeback, ready to service a new generation of users following young role model entertainers adorning the updated threads.

Forces opposing the comeback includes fragmentation in the tuxedo rental business. Lagging behind in technology,  presentation in stores and online. Word of suspect products that have been around for decades is reaching the consumer who are cautious and more aware about  what they’re wearing.  Internet searches for new items find updated styles by Vera Wang and Tony Bowls. New fit and softer fabrics attract new users who are willing to spend upwards of $200 dollars to rent the latest designs. Yet the traditional part of the tuxedo rental business remains stuck in price-wars fighting one another with old merchandise, old ideas and a very arrogant attitude.

Currently there are at least four recognized organizations in the tuxedo business: IFA, SIFA, Tuxedo Junction and SAVVI, each with their own membership, views and approach on marketing. A visit with some of the spokespeople in each of the organizations this week admitted personality conflicts and differences of opinion.

“That’s why there are so many different organizations in the business. There are some very strong personalities with prideful views who aren’t willing to work together,” said one member of the IFA, the original formal wear organization.

Quietly, each organization said they were formed to encourage manufacturers. In reality groups were formed to beat up manufacturers on price and getting them to sponsor outdated, unnecessary trade shows and offset  marketing/advertising expenses. Equally as quiet all groups say they’re focused on trying to keep pace with their biggest competitor.

Men’s Wearhouse hit a homerun with Vera Wang this season. A new arrangement brings the Calvin Klein brand exclusively to Men’s Wearhouse next year, after the tuxedo business did not (or could not) support the brand. eWedNewz watches as more announcements are made that can help the business– if retailers  realize the power of new, branded products are what customers are looking for– and don’t mind paying for them.

As far as IBISWorld data, eWedNewz got the company to re-visit flawed data given by the research firm to TheStreet.com that said Men’s Wearhouse rented one out of two tuxedos in the United States at the time of the story release in May, 2011.

 What do you think? Are tuxedo rentals back? Were they ever gone? Or are they ready to be buried?

 

eWedNewz

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2013

The Week of March 4th in Review

By Paul Pannone

The week of March 4th deals with small businesses and their fight to stay alive. Vendors in every category find themselves in a fight for survival, including small, independent florists. But despite the tenacious nature of independent operators in every category an ongoing poll shows 76% of responses so-far feel they cannot win against big box operators (35%) while 41% say small operators need to start thinking like good business people– not good people in a business. eWedNewz continues our investigation into this story and welcomes your thoughts.

Similar poll result says manufacturers should not sell direct to the public , yet businesses continue to support those manufacturers that engage in direct sales to consumers via the Internet or by opening their own stores. eWedNewz continues to look at the disconnect between poll results and the actions of small businesses.

 

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2013

Fading Florists Blame the Internet for Direct Sales

 

By Paul Pannone

In a progressing eWedNewz story direct sale of products by manufacturers to consumers that cut out the middleman (retailer) is no longer affecting just the apparel business.  The Internet links consumers, wholesalers and buyers directly to the source, decimating the streams and layers of business.

Organizations like 1800flowers make it easy for consumers to send flowers but make it impossible for independent florists to compete.

 

Private discussions stemming from a current eWedNewz story say Alan Dessy should be run out-of-town on a rail because of his practice of selling consumers direct. Privately some manufacturers and sources say they admire his brilliance to execute where business is eventually heading anyway. But along the way retail stores and business owners have another view.

Lisa Marie Dwyer of Creative Ambiance told eWedNewz the following:

 ”Just want to give you my 2 cents today about the direct sell thing.

As a florist I have recently come face to face with this in my own business. As you know florists are fading and there are fewer and fewer each month (around here it seems. ) I was at the flower market to pick up my order last week and discovered that a local hotel was no longer purchasing flowers from florists, but direct from the market. I was shown that the casino in CT was doing the same. Worse news came when I discovered that one of my competitors for a job was a local grocery chain.

Big business is going to kill us all eventually. It has not stopped with dresses, shoes or accessories. This big business = $ saving mentality is killing America. Do these consumers care that I have a family to support? NO- I spoke with the caterer later in the day about the client she referred to me using the grocery store for her wedding and soon discovered that the store would not be providing set up but expect the caterer to do it. I felt like asking the bride if she was purchasing a meat platter from the store for the caterer to arrange and display as well. Where are people’s heads???  They are certainly not thinking of who has their best interests at heart. We put our heart and soul into everything that we do. The grocery store is going to drop and go.

Dwyer included the post on her own Facebook page, garnering statements from her friends, including Annmarie Therriault of Couture Bridal .

“Four bridal shops in Rhode Island in the past 8 months have closed due to people using us for dressing rooms and then ordering online. Soon there will be no places to go to try on dresses, feel fabrics or make those memories with their families trying on dresses in a fully equipped store with knowledgeable stylists if this continues. SHOP SMALL BUSINESS>SHOP LOCAL.”

The battle cry of smaller operators against Box Box stores is not new. But, painfully, small independent businesses are finding it increasingly difficult to fight off the growing advances of large operations in their fight to win over consumers.

What do you think? Will independents ever win against big stores?

eWedNewz

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2013

 

The Wedding Business Rocked by Market Facts and Truth

 

By Paul Pannone

In the closing days of 2012 the wedding business is buzzing because of newZ involving major companies who are bailing out of the business, bringing investors in to shoulder the financial burden and responsibility of trying to run a profitable business in the shrinking wedding market.

Yesterday’s story, The Wedding Business in Worse Shape than First Thoughtdrew reaction in all social media formats and plenty of private response from industry veterans who would like to dispute the newZ– but can’t.

 

 ”I’ll also bet that few if any of the existing US manufacturers close this year or next, the number will represent an insignificant percentage of the total. Is there anyone out there who will take the bet?” says Jim Duhe.

 

Jim Duhe gave his usual response in his own style saying;

 ”Your story isn’t a cheerful launch pad for the start of the new year. Certain aspects may or may not be accurate but I’m not alone in refusing to accept that the sky isn’t falling — at least not quite yet.  The average age of couples who wed has increased each decade since the turn of the 20th century.  When I joined the bridal industry in the 1970′s, we advised advertisers that “brides are older, better educated, and more affluent than ever before in history.”  It was a documented fact in the 1970′s.  It was equally true in the 1980′s.  It was true in the 1990′s.  It was true in the first decade of the 21st century.  It’s still true today.

However, age, education, and affluence don’t necessarily mean that a death knell is replacing wedding bells or that traditional weddings no longer represent a preferable life style choice for a meaningful number of Americans. Research conducted by Bridal Guide and all other publications as well as by prominent on line bridal sites like The Knot indicates that the number of destination weddings that take place in foreign countries is substantial.

Because foreign countries are not required to report the number of US citizens who marry to the Departments of Health, Education, and Welfare, it’s difficult/virtually impossible to determine the exact number of Americans who marry annually.   Therefore, it’s difficult/virtually impossible to verify that the total number of American weddings has declined substantially in recent years.  Regardless, many people who select to have a destination wedding continue to purchase bridal apparel in this country. They still create wedding gift registries in this country.

Long range business success requires much more than keeping up with trends. It’s essential to run one step (or more) ahead of them.  Conceptually, the challenges to bridal retailers created by online bridal apparel sales in 2013 aren’t  dramatically different from those offered by direct mail purchases (JC Penney, Sears, et.al.) in the 1980′s.  However, direct mail bridal apparel had an Achilles heel that online retailers don’t have: return policies.  The vast majority of online sales are generated by companies that are headquartered in foreign countries.  These companies can’t be forced to comply with US laws regarding merchandise returns.

Because the majority of China/direct sites offer positive consumer reviews (that may or may not be complete fabrications) consumers are lulled into a sense of security in their buying decision.  Unfortunately, prominent “money back guarantees” offered by China/direct companies generally are unenforceable.  There’s little if anything that a consumer can do to secure a refund for merchandise that is unacceptable or substandard.   Unlike complaints posted on Google, Wedding Wire, and others sites, there is no place for a consumer to publicize a complaint about a China/direct web site purchase.  It’s a perfect storm for China/direct sites:  on site comments are consistently positive; there’s no way for anyone to complain publicly.

Frankly, I don’t have answers to many of the questions that plague independent bridal retailers or tuxedo rental specialists.  However, that doesn’t mean that answers don’t exist.  It may well be that the number of existing independent bridal apparel stores will suffer from attrition. That’s a distinct possibility.  However,  I’ll bet you that new bridal retailers will launch in 2013, 2014, 2015, and beyond.

Seasoned bridal industry experts predicted that there were far too many bridal manufacturers — that there would be a “fall out” in the 1970′s — in the 1980′s — in the 1990′s — in 2000.  These predictions continue today. I’ll bet that there will be more bridal brand names in 2013 than there were in 2012.  There probably will be even more in 2014.   I’ll also bet that few if any of the existing US manufacturers close this year or next, the number will represent an insignificant percentage of the total. Is there anyone out there who will take the bet?”, said Duhe.

Duhe’s statement started strong but seemed to fall asleep by its end. So did that of Christine Boulton, who called to discuss the story. Boulton proposed there are clients who are doing well in the wedding business. We never suggested there weren’t. But Boulton could not argue there are fewer wedding industry professionals doing well than there are doing terrible. In fact none of the discussions could challenge any of the central points of the story. Simply put, the increasing challenges against a shrinking (traditional) market will not lead to a happy ending.

The story dates back to 2009 when companies like David’s Bridal sought positive data, wanting to know when the wedding industry would recover. No such information existed but through hocus-pocus hypotheses (guessing) there would be a spring-back in the wedding business. To date it doesn’t seem likely.

An ongoing eWedNewz investigation concludes the data failed to include variables, including the languishing economy that will continue to plague a full recovery in spending for traditional wedding goods and services. The results, exacerbated by growing competition in all areas of the wedding business, dilutes the ability to command higher prices from consumers. The decline of over four years with no end in sight resulted in decisions by major wedding companies, including owners of David’s Bridal, Leonard Green and Associates, to divest themselves from a majority stake in the wedding business.

The statement is supported by an overnight shift since the story released. An ongoing poll feels the wedding business is deteriorating (29%), stuck in neutral (15%) or is yet to reach the bottom (13%).

What do you say?

 

 

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2012

The Wedding Business in Worse Shape than First Thought

By Paul Pannone

An ongoing eWedNewz investigation shows the wedding business is in worse shape than anyone is willing to admit. Information and interviews across all channels of the business, including the part reported to be the most important; the dress business, shows severe damage caused by the collapse of the economy in 2008 and a slow recovery through 2011 and most of 2012.

Like brides, dresses come in all colors, not just white. Tuxedos have been replaced by black suits, navy and tan colors and everything you can imagine.

eWedNewz watches trends that includes the longer wait of men and women deciding to get married. The average age for first-time marriages continues to rise.

“The median age for a man’s first marriage was 28.2 years in 2010, up from 26.1 in 1990. The median age for a woman’s first marriage was 26.1 years in 2010, up from 23.9 in 1990,” according to www.infoplease.com  sourcing  U.S. Bureau of the Census information.

According to Census information the combined average age of men and women since 1960 has increased nearly 21% and has continues to rise world-wide. World trends show an even greater increase to resisting marriage. In the UK the average age for men and women hit 30 years this year citing Pew research while exploring probable causes.

Shedding tradition and traditional values continues to affect the number of marriages but also the formality of those weddings that do take place. Stylish, non-traditional weddings express the thoughts of couples who no longer want to be told what to wear, how to feel or plan their day.

Trends and shifts from normal wedding business finds those who plan to stay in the business are forced to change their operations to adapt to the shrinking numbers. Khalilah Olokunola of A Boxed Event and member of the Wedding Water Cooler shared her thoughts in the controversial forum:

“Many vendors I know have tripled up-not fine tuning their business to meet the demands of the changed times but instead (add) a whole new business . IT seems acceptable in some circles to be the baker, designer, director,planner and videographer- and no I’m not making that up there is a business that offers that.

Gone seems the days where you have to have skill and experience before you could add a title to your name. If you truly want to be successful you have to work hard, hustle hard and accept constructive criticism from more seasoned veterans. Geez I do all the time , I’m a coolie.

With brides and other “socialistas” decreasing their average budgets we all find ourselves redeveloping our business plans and offerings but still maintaining our integrity by offering the better bang for your buck,” says Khalilah.

Khalilah and others say the wedding business is flooded with services and products, challenging the pricing ability for vendors who seem to increase faster in numbers than the market shrinks. Plainly put there is no more need or room for another DJ, gown manufacturer, limousine company or any of the products to create traditional weddings. There are even too many catering facilities who’ve been forced to service a broader spectrum of events to keep rooms, kitchens and workers busy.

While investigating the story about the wedding dress business we’ve uncovered a growing number of outside sources infiltrating the business forcing manufacturers to take action. Recent advancements in the fight against pirates who’ve crippled the wedding dress business received no credit from skeptics who say the damage is too deep, too wide-spread and can never return to normal levels.

Across all channels eWedNewz watches and reports the changes taking place at places like David’s Bridal down to the smallest bridal stores who say they’re ready to throw in the towel. Decisions to sell majority equity stakes to investors like the one involving Jim’s Formal Wear become more and more common-place. Store closures servicing the wedding business are expected to increase, as manufacturers and suppliers tell eWedNewz they can no longer manage growing debt because accounts can’t meet their obligations.

Newsstand sale of bridal magazines continues to plummet giving some ammunition to pundits who say digital is killing print. But a closer look by eWedNewz shows grandfather wedding websites like TheKnot.com are also taking a pounding. eWedNewz exposé  stories about scandal, sexual debauchery and reported mismanagement of resources culminated in the death of morph digital/print companies like Get Married. So-far the rebirth of the company failed to come close in recapturing the glory the original launch created before the crash in 2008, now that the wedding business is older and wiser about the fairy-dust that surrounds them.

Planners of all sizes, including celebrity, say they’re looking to exit the business or expand into a broader range of services, no longer able to cut costs or charge enough fees to make it worth their while. Even “Wedding Market Gurus”, A.K.A, snake oil salespeople, are finding it difficult, if not impossible to charge speaking fees they did just a few short years ago. Most avoid our questions and keep pounding their drum of bullshit, acting as though everything is fine, while others see the changes and become alarmist, claiming to have the answer in some seminar or class.

Even hopefuls who thought the addition of Same-sex marriages to the wedding market, backed by the leader of the free world, say the events has so-far been just a small blip on the screen.

Olokunola again gave her view on how some of the troubles could be fixed:

“When the people who govern wedding magazine, trade shows and associations get real maybe– just maybe– it’ll get better. It’ll make it harder for scammers to scam and players to play and when we stick together as a whole. I believe a shift will take place towards an up direction and its there that the industry can begin again,” she said in the WWC forum.

Christine Boulton of Think Like A Bride told the Cooler how some companies are successful in the very tough business climate.

“There has been some serious restructuring in our business over the last four years. Business owners have changed their thinking; they are going after new markets and they have stepped away from an attitude of arrogance. In short, they stopped thinking of themselves as “artist” and begun to see themselves as businesses.”

Endless discussions clearly show the end of the wedding business as it once was. Is it time to stop discussing and look at what the information clearly tells us?

 

In an ongoing poll 32% of respondents so-far say the wedding business is rebounding but slowly.

What do you say?

 

eWedNewz

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2012

Experts on Call Show, Sunday at 10am on AM800 CKLW | Don’t Miss the Call

 

By Paul Pannone

The Wedding Guide continues to direct brides in their area towards a beautiful wedding day planned with elegance and etiquette. The driving force behind the magazine is a dynamic woman, Sheryl Davies, who has become a friend to her followers and friends– apart from a valuable source of trend information.

 

20 years of excellence and migration from strictly print to a full-service wedding resource.

For the third time Sheryl asked us to be on call for her show tomorrow morning, September 16th, to weigh in on trend topics and the state of the wedding business.

“Thanks for saying yes again to the Experts on Call Show, Sunday at 10am on AM800 CKLW. I will be discussing trends for the upcoming 2013 season and the wedding pros with me will be a restaurant/catering facility in the Holiday Inn & Suites, Hospice and Charitable Giving, a new Winery and lavender farm and a frozen ice cream/Gelato entrepreneur who produces individual treats like Tartufo, baked Alaska, and Gelato roses. Your input is always well received, valuable and welcomed,” says Sheryl.

 

Listen in live!

 

eWedNewz

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2012

CTO and Marry Caribbean Gives Couple a fantasy Wedding, with a little Help from their Friends

 

By Paul Pannone

On June 6th, 2012, John Gordon André Millard and Tricialouise Gurley tied the knot at New York’s Vanderbilt Hall, Grand Central Station. Millard, from Montreal, Canada, and Gurley, from Baltimore, Maryland, USA, said “I do” during Caribbean Week in June. The two met on the internet in July 2011 and were selected after a contest promoted on www.MarryCaribbean.com, the internet’s most complete listing of Caribbean destination wedding and honeymoon resources, gave them a wedding most couple can only dream of.

 

New York’s Vanderbilt Hall inside Grand Central Station was the setting for this year’s wedding.

 

As any wedding Coordinator will tell you, they can only be as good as the vendors selected. Jacqueline Johnson was in charge of selecting the vendors and tapped the best she could find in their categories:

Honeymoon to St. Kitts courtesy of Marriott Hotel/American Airlines. The wedding gown provided by Steve Lang/Mon Cheri The men’s formal wear and accessories by 1888MyTuxes.com/Galleria Favors and Invitations. Wedding Rings by Munalichi bridal & Garvey Lundy Jewelers. The First Anniversary trip – Jamaica/Jewels Dunns River Resort & Spa/Island Routes Catamaran Cruise. Procreation Trip: Lighthouse Bay Resort. Photography by Curacao/Roger Gibbs. The Bridal bouquet/Flowers The British Virgin Islands. The wedding cake designed by St. Kitts. Glasses/plates/forks – Global Bridal Group. The Officiant (Anguilla) was Judge Sam Walker. St.Vincent & The Grenadines/Abena Amory-Powell supplied the music and the hotel stay in New York courtesy Islands of the Bahamas.

 

….and they lived happily ever after.

 

According to Jacqueline Johnson this was the first year of full co-operation by every Caribbean Country since the global crisis.

“We’re very encouraged by how things are progressing and I’m so very happy that we were able to make a very special couple as happy as they are. They were lovely to work with and so were all the vendors that contributed to a truly fine affair ,” said Johnson.

Johnson told eWedNewz plans for next year’s wedding are already underway, even though it’s a long way off. Next stop is Chicago next week for Johnson, as she continues her grueling schedule of events to promote the Caribbean and the premier destination for honeymoon couples.

 

 

eWedNewz

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2012

Pirated Products a Concern to many Wedding Business Owners

By Paul Pannone

The response to a new organization promising to protect, defend and uphold the rights of wedding business owners grows stronger with every mention of the American Bridal and Prom Industry Association. The concept for the organization originally started because of the rampant abuses experienced in the bridal dress business. But an ongoing eWedNewz investigation shows the mission of the new organization is to bring relief, benefits and services to the entire wedding industry at large.

 

Camille Thomas, owner of Illusions Bridal Veils, says she’s been trying fight off online pirates on her own for years. Thomas says she welcomes the help that’s on its way.

An eWedNewz story in March, 2012, listed suspected websites that pirate merchandise, images or both, hurting legitimate businesses. Many reports from business owners say they’ve tried to fight off the abusive practices on their own but to no avail.

Camille Thomas, owner of  Illusions Bridal Veils in Fruita, Colorado responded to the eWedNewz story saying;

“I own Illusions Bridal Veils and these businesses have stolen my pictures as well as many of the other websites listed above.  Very frustrating because this hurts my business and all of my customers business.  I have been trying to get all of these types of sites to remove my pictures for almost 2 years.  Most of them don’t care so the pictures remain.  I went to great expense to take new pictures last year and I am sure it won’t be long until they steal those too,” said Camille.

An ongoing eWedNewz poll shows business owner support an organization that would help them fight off piracy. Steve Lang, the driving force behind the campaign and new organization, told eWedNewz he envisions an organization that would do much more.

“Of course we would fight against piracy; but the industry needs much more than just that. They need valuable information and tools to operate in today’s new business environment.”

According to Lang the bylaws and structure of the organization forms a cohesive way for members and supporters to work together and accomplish what the fragmented wedding business will never achieve on its own. Pooled resources and proper legal guidance are part of the organization, guided by leadership from successful business people like Lang.

Camille Thomas added her support for Lang and what he’s doing for the industry;

“I was so happy to see that Steve Lang has started to fight back against the chinese businesses who are killing our wedding industry.  They have absolutely no regard for laws or the fact that they are stealing other people’s images to sell their own merchandise.  It is impossible for my customers to compete with these businesses when they are selling the same merchandise for next to nothing.  This issue has been the main problem in my business for the past couple years and I will gladly stand behind anyone who has the knowledge and resources to fight this,” Camille told eWedNewz.

The American Bridal and Prom Industry Association has over a half million dollars in cash and media commitments to fund the campaign and organization. According to Lang, the legal team has not accessed any of the money in the coffer; they’ve used their own time and resources and those of Mon Cheri to bootstrap the launch.

The ABPIA meets today to ratify board members, finalize bylaws and other matters including a website to share information with its members.

 

 

eWedNewz

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2012

Average Price of a Wedding Dress Holds Steady

By Paul Pannone

Depending on whose data you believe the national average price of a wedding gown continues to hover around $1,100 dollars.

 

 Pick your poison; the Knot survey results shows the national average price of a wedding dress is inline with other data sources we’re watching.

According to a recent survey conducted by the XO Group reported by Fox Detroit the average sum spent by an American woman on her wedding dress is $1,121. The average price now reported doesn’t differ much from a study conducted by  BRIDE Magazine’s last year when they reported an average wedding dress cost is $1,289; a 20% increase over 2009 when the average cost was $1,072.

eWedNewz continues to follow how online sale of wedding dresses impact the price of dresses in retail store establishments. Most retailers say they’re watching the average wholesale price rise slightly but cannot pass the increase to their customers to absorb the higher cost.

Discussions with planners in metropolitan markets scoff at the number ($1,100) saying their clients spend more on “toilet paper” for their weddings than the national dress average.

eWedNewz continues to watch over companies that supply data to the wedding business that sometimes isn’t flawless.

 

 

eWedNewz

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2012

American Bridal and Prom Industry Association gets ready to Launch

By Paul Pannone

eWedNewz has learned of a new association of wedding industry manufacturers and retailers that will include all segments of the business. The organization is the result of a raging war against off-shore sources poaching American consumers and disrupting the wedding gown business.

eWedNewz has learned the support for the new organization garnered in a relatively short time  led to the expansion beyond the dress business. Plans to roll out and run the organization begins this week, as the board assembles to discuss details.

 

Will the IBMA be replaced by the ABPIA?

 

According to sources familiar with the story the board will include Bob Cahoon of Maggie Sottero  and other notable wedding industry members, including decision-makers from the Knot. Retailers for the board are also being considered and finalized at the first meeting this month.

The head of the group, Steve Lang, confirmed the launch and promised a more in-depth interview when all the facts are assembled. eWedNewz readers want to know what happened to the extensive coverage surrounding the war on Chinese websites that began back in March.

“You won’t be disappointed by waiting a week to get all the details, after we work them out at our meeting,” said Lang in an email exchange.

Since returning from a trip to China, visiting 27 factories that make products for Mon Cheri the flow of information was halted. Lang came under criticism by other manufacturers trying to launch their own offensive campaigns against piracy. But with the newZ of the new organization and a war chest of over a half-million dollars, evenly split between hard cash and media commitment value, sources feel all the other attempts will be consolidated under the new organization.

In past discussions Lang told eWedNewz he is disappointed in the IBMA’s lack of performance since its relaunch in late 2011. Since the start Lang told eWN he envisioned a broader wedding industry organization that could include benefits of membership to all segments of the business, not just dresses.

What do you think?

eWedNewz

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2012