By Paul Pannone
eWedNewz has learned that FLOW formal wear plans a makeover of the Joseph Abboud name for their formal wear to include better fabrics, fit, design and marketing. The update comes as a new generation of formal wear users looks to an updated version of the tuxedo they can call their own, and not stepping into their father’s scratchy wool, boxy garment.
The proposed update is part of the ongoing efforts by FLOW to keep current with changing consumer demands since acquiring the Joseph Abboud name in 2010 from Fabian Couture.
FLOW broke new ground in 2013 creating images that departed from the normal way formal wear is marketed in the traditional tuxedo business. Consumers connected with the new style but it’s taking retailers a bit longer to catch up to how the public immediately interprets new items via Social Media.
According to FLOW the relaunch is set for June 1st with product samples as early as May. eWedNewz will continue to follow this story and welcomes your comments.
76% of an ongoing poll says the tuxedo business is holding steady and ready for a comeback. 14% feels the tuxedo business is dying, while 4% says it’s dead. A year ago over 30% felt the tuxedo business was in dire straits. eWedNewz continues to watch the comeback.
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